NEW YORK — August 29, 2013 — Pearson, the world’s leading learning company, today announced a substantial rollout of additional MyLab & Mastering products enhanced with technology from leading adaptive learning partner Knewton. This fall semester alone, Pearson’s widely used MyLab & Mastering offerings will deliver continuously adaptive recommendations to more than 400,000 students across subject areas including biology, anatomy & physiology, chemistry, physics, finance and accounting. These are in addition to math, economics, reading and writing, which launched in the fall of 2012.
MyLab & Mastering are Pearson’s industry-leading digital education products and serve more than 11 million higher education students worldwide. Now continuously adaptive, Mastering combines instructor-created assignments with adaptive follow-up assignments that address any lingering gaps in concept-level proficiency. Recommendations about what students should study next update in real-time based on individual student work, instructor guidelines and the activity of all other students using Knewton’s technology.
Pearson’s rollout of adaptive learning products in science and business expands advanced personalization to these subject areas for the first time. While other higher education products rely on rules engines and question drilling, Knewton-enhanced MyLab & Mastering titles use continuously updating models to take student proficiency, engagement, forgetfulness and other factors into account when delivering real-time learning recommendations.
“We’re dedicated to creating deeply personalized learning solutions that enhance both the learning experience and the educational outcomes for each individual student,” said Paul Corey, Pearson Higher Education President of Science, Business and Technology. “After strong evidence from students and teachers supporting the efficacy of Knewton-enhanced MyLab products, we were eager to expand this powerful personalization to these gateway subject areas.”
“Pearson continues to push the industry forward, and we’re excited by their pioneering use of adaptive learning features across the My Lab & Mastering portfolio,” said Knewton Founder and CEO Jose Ferreira. “Students using these digital products will benefit from the massive network of students on the Knewton platform and our continued investment in core technology and data science.”
Pearson (NYSE: PSO) is the world’s leading learning company, providing educational materials and services and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information, visit www.pearson.com.
Susan Aspey, [email protected] or 347.421.2473
Colleen Devine, Zer0 to 5ive, [email protected]
Knewton is the world’s leading adaptive learning technology provider with the mission of bringing personalized education to the world. The Knewton platform makes it possible for anyone to build applications that provide real-time proficiency estimation, activity recommendations, analytics and more. The world’s largest and most innovative learning companies use Knewton technology to improve student achievement in K-12, higher education, global English Language Teaching and other markets. Knewton has been recognized globally as a “Technology Pioneer” (World Economic Forum in Davos) and one of the world’s “50 Most Innovative Companies” (Fast Company).
Knewton was founded in 2008 and is based in New York City. For more information, visit www.knewton.com.
[email protected] or 917.284.9829