Preppy New Year!

December 31st, 2009

2009 was an exciting year here at Knewton, but we’re even more psyched for the year to come. Aside from providing the best LSAT prep and GMAT prep out there, here are some of the Knewton team’s top resolutions for 2010.

  • Eat more salad.
  • Drink less coffee.
  • Run a marathon.
  • Run the NYC marathon (stepping it up in the marathon department, apparently).
  • Catch up with old friends.
  • Stay awake long enough to celebrate tonight (this applies to most Knewton parents).

And of course:

  • Work even harder to give our students the best experience they can get.

Sappy? Maybe, but it’s true. Happy New Year, everyone! What are your resolutions for 2010?

Now hiring: Visual Designer

December 30th, 2009

Michelle Zassenhaus is the Lead User Experience Designer at Knewton.

What’s the position? Jr – Mid-level Visual Designer

What kind of person are you looking for? The right candidate will be fun and easy to work with, but also someone who strives to be better and better at what they do.  No room for complacency here – we move too fast!  A curious mind is a common thread at Knewton.

What’s the process like for hiring? Any tips? I’m looking for someone who is as interested in sussing us out as much as we are sussing you out. Asking smart questions, stating preferences, and not being afraid to be ‘you.’  We ask some hard questions and might throw you a couple curveballs – we don’t expect you to have the answers, we want you to accept the challenge and try to break it down – show us what you do when you’re handed tough stuff.

As for applications, I’m looking for qualifications and a great portfolio, but your cover letter can be powerful, too.  Take a look at our stuff and let me know genuinely what interests you about what we’re doing – and why you might be different.  Keep it short, but don’t be afraid to be ‘you’ – skip all the meaningless formalities.

Final thoughts. I know you’re out there somewhere…  A great designer ready for the opportunity to propel your career forward. We’re a strong, tight team doing exciting, cutting-edge stuff. We look forward to making you part of our family.

Send info to CLjobs@knewton.com

December 2009 LSAT: About that curve…

December 29th, 2009
Emily Holleman is a Content Developer at Knewton, helping students with their LSAT prep.

Yesterday morning, December LSAT-takers found a belated stocking stuffer in their inbox: their test results. (The official release date, mind you, was January 4, but the LSAC seems to take a strange pleasure in surprising students by sending out scores up to a week before “scheduled.”)

But the real story buzzing about the December LSAT revolves around that sexy, generous, (dare we say easy?) curve.  Usually, you can only miss about ten questions to get a 170. But a December test-taker who penciled in 14 wrong answers ended up with the same score.  Now, the LSAT curve is based purely on how well students did on the test—if people overall got lower raw scores, then these translate into higher scaled scores. So, easy curve means hard test, right? Read the rest of this entry »

Now hiring: SEO Manager

December 28th, 2009

From time to time we’ll post info about job openings here at Knewton. This listing comes from Amy McDowell, the VP of Web Marketing.

What’s the position? SEO Manager

What kind of person are you looking for? A super-savvy web worker of miracles, someone with at least 3 years of direct, hands-on SEO experience (updating code, optimizing the site architecture, monitoring organic rankings, developing keyword lists for targeting, link-building, content development). You should be comfortable writing content and copy for SEO as well as implementing a targeted keyword strategy.  Basically, you’ll be willing do anything and everything to help students from all over the world find us through search engines!

What’s the process like for hiring? Any tips? First, send us your vision of the top 3 things you would do to help Knewton.com increase organic traffic. It should be a clear articulation of what you would do and how you would go about doing it. Oh, and send us your resume too, which should include a summary of the miracles you performed for other websites. Walking on water is not literally required, but experience getting to Google page one would be great!

Final thoughts. The right candidate will be joining a smart, enthusiastic and highly motivated crew of marketing mavericks. If you’re ready to spread the word that Knewton has the industry’s best GMAT prep and LSAT prep courses, we’d love to hear from you!

Send info to Jobs@knewton.com

A little holiday cheer, Guitar Hero style

December 25th, 2009

Not necessarily related to LSAT prep or GMAT prep, but still pretty awesome.

Happy holidays, everyone!

love,

The Knewton Team


An ed tech challenge: Teachers can put homework online, but will they?

December 24th, 2009
Can online tools help classroom learning? (photo by dave_mcmt)

Will teachers use online tools to track work outside of class? (photo by dave_mcmt)

Jay Mathews has a piece in The Washington Post this week that highlights a common challenge in ed tech. Many schools now partner with sites where students’ assignments can be easily followed online. This is great for kids who routinely forget to write down assignments, and it’s great for parents whose children struggle to stay on task.

One problem, though, is that some teachers aren’t embracing the change. Mathews tells the story of a mother who had to email the principal to figure out why her daughter’s work hadn’t been posted (her daughter has ADHD, so tracking assignments is especially pressing):

The teacher was discontinuing the web site, the principal replied. She felt it was not a useful tool, too much of a bother when she had different assignments for gifted and regular kids. So how could parents keep track of assignments if the teacher rejected the instrument designed to accomplish that?

You can see how situations like these would be common in schools. An online syllabus can be useful in theory, but what happens when teachers have to change assignments on the fly for different students? For teachers who are less than tech-savvy (or in the case of websites or programs that are less than user-friendly), online tools could prove to be more of a burden than a boon.

That’s why technology–not teachers–should be doing the legwork. Instead of requiring manual updates every time a study plan changes, what if a syllabus automatically adjusted to individual students? The problem of “different assignments for gifted and regular kids” would be resolved; a teacher would only have to monitor adjustments and let the system send the alerts.

This individualized approach to education is a work in progress (it’s the kind of adaptive learning technology we’re building now at Knewton), but in the meantime there have to be ways to meet teachers halfway.

A syllabus should be more than a static calendar. One idea would be to track students’ positions on a moveable timeline, where teachers could drag and drop students to different parts of the syllabus as they moved through their work.

Or what if each student had a personal syllabus that clearly showed which assignments were left to complete? We recently wrote about the online syllabus in our GMAT prep course; it’s a one-stop source of information for all student assignments and deadlines, and something like it could certainly be used to empower parents who are eager to follow their kids’ progress.

Jay Mathews insists that teachers have to accept technology if it’s going to be useful, but let’s not forget that technology still has a lot of room to grow. All teachers want to provide the best education they can — when technology helps them do that, they’ll be less likely to reject it.

[The Washington Post/Class Struggle] When teachers reject the Internet

Four steps to conquer GMAT test anxiety

December 18th, 2009

You have prepared for months, perhaps even years for an important exam. Days and weeks before the exam your understanding grows to the point where you are sure that you have a complete mastery of the material. Your scores on GMAT practice tests are consistently good, your grasp of the exam format is secure, and there is nothing imaginable that could get in the way of you and a great score on this test.

Nothing, that is, except yourself. On test day, your pulse quickens, your hands sweat, and your mind races. You find yourself concentrating on everything that isn’t the test in front of you. You actually begin to worry about the fact that you are worrying, until you realize that you have just spent 5 minutes staring at the first question on the GMAT quantitative section without even beginning to find a solution.

Sound familiar?

If it does, you are not alone. Everyone, at one time or another, has felt the negative effects of test performance anxiety. It’s a horrible feeling — both during the test and afterward — knowing that you and only you were the direct cause of your subpar score.

Despite what you may think about your innate test ability (“I’m just bad at taking tests,” “I always choke,” etc. etc.), there are ways to deal with this. Check out this concrete plan, after the jump.

Read the rest of this entry »

Uruguay plan gives laptops, wireless to students in nation's public schools

December 17th, 2009
Students using their free laptops, courtesy of Uruguay's Plan Ceibal (photo by LIRNE.NET)

Students using their free laptops, courtesy of Uruguay's Plan Ceibal (photo by LIRNE.NET)

World Bank’s Edublog has a post up about an incredibly ambitious educational technology program in Uruguay. Under Plan Ceibal, all students in Uruguayan primary schools (and soon high school students, as well) receive free laptops as part of their public school education. Even better, the schools take steps to ensure that the new technology is put to good use:

Ceibal is about more than just ‘free laptops for kids’ [...].  There is a complementary educational television channel. Schools serve as centers for free community wi-fi, and free connectivity has been introduced in hundreds of municipal centers around the country as well.  There are free local training programs for parents and community members on how to use the equipment.”

Giving laptops to students is a great first step in broadening their educational opportunities, but the free wi-fi and added connectivity benefit the communities that the schools are a part of, as well. Also striking is the way the plan was implemented, with an emphasis on areas where educational improvements were most needed:

Notably, and tellingly, Plan Ceibal rolled out first in rural and poor communities, with schools in the capital city of Montevideo reached only in the final stage of deployment.  This stands in stark contrast to the way educational technologies make their way into schools and communities pretty much everywhere else in the world, where urban population centers and wealthy communities are typically first in line [...].”

What’s awesome about this program is that it’s aimed at a central challenge in improving education worldwide. Education is about access, and something as simple as connecting students to the internet could lead to incredible gains, especially in places where schools are strapped for resources, or where schools barely exist at all. This is one problem we try to address with our GMAT prep and LSAT prep courses; since all the teaching is online, we can reach students who may not have access to the test centers that students in major U.S. cities take for granted.

Unequipped classrooms, dearths of textbooks, the costs of school supplies — all these obstacles can be made less pressing by insisting that connectivity is a basic educational requirement. Granted, laptop programs are not miracle cures. There’s a key difference between information and education. If there weren’t, we could all quit school and just rely on Wikipedia.

For technology to better primary and high school education, teachers have to be brought on board with every advance that is made, parents have to be able to follow what their kids are learning, and students have to be shown ways to explore, filter, and evaluate the vast body of knowledge (and junk) they encounter online.

Ceibal is exciting, though, because it’s applying a simple mission on a massive scale. The futures of education and technology are intertwined. As learning evolves, students deserve the resources to keep up.

[Edublog] How do you evaluate a plan like Ceibal?

Knewton peeps: Alvin Hough on tour with Dreamgirls, hanging with Halle Berry

December 16th, 2009

You won’t see Alvin Hough Jr. in any Knewton classes for the next few months, but he has a great reason for being on hiatus: performing in the international tour of Dreamgirls! You can catch him on stage as the show’s keyboardist (check the awesome costume above), and he’s also the orchestra’s associate conductor.

Last week the production wrapped up its stay at the Apollo in New York (which was amazing!). Next, Alvin and the cast will cover the rest of the U.S. (they’re in Baltimore now) then head abroad — the show ends its run in Tokyo.

Alvin’s an incredible GMAT prep teacher, but we’re just as excited about his talents outside the classroom. We’re sure he’s excited too, since he’s already hanging with Halle Berry.

You can follow Alvin’s adventures on his brand new blog. Good luck out there!

Do law school rankings lead to negative effects?

December 15th, 2009
Rankings may shape the way institutions are run (photo by blmurch).

Rankings may shape the way institutions are run (photo by blmurch).

Rankings like those in U.S. News have become essential tools for grad school applicants. And for good reason: they’re some of the handiest ways to evaluate which programs are the best fits for all kinds of prospective students.

But do published rankings affect the schools themselves? Recent research suggests that they do, according to this article in The National Law Journal.

While rankings are valuable means of differentiating between schools, the study argues that they also put pressure on graduate programs to raise (or maintain) their positions on national lists. One area that can be negatively affected is class diversity:

Administrators consistently reported that they have allocated more money toward merit-based scholarships in order to attract students with high LSAT scores, a factor that accounts for half of a school’s selectivity score. That leaves less money for need-based scholarships, which in turn can hurt student body diversity because applicants from lower income groups tend to have lower scorer LSAT scores, the researchers found.”

It’s easy to see how this could lead to a systemic problem. Schools can raise their rankings by increasing selectivity, but selectivity itself may not be a quality that leads to any educational benefits for students. When schools are pressured to allocate resources in certain areas, choices may be made at the expense of institutional improvements.

Shifting priorities is one way schools are affected, but there were even reports in the study of more illicit efforts to manipulate rankings:

The researchers found that some schools have employed ethically questionable tactics, such as categorizing students as part-time or probationary so their LSAT scores would not count [...] Some schools cut first-year class sizes then aggressively recruit transfer students, the study found. Other schools hired graduates on a temporary basis so they would be considered employed for the U.S. News survey.”

These tactics are pretty extreme, but they highlight an inherent tension in the publication of rankings that are trusted to such a high degree. Is there a point where the rankings are so influential that they begin to undermine their purpose of objectively measuring the quality of schools?

It seems like some of these problems can be addressed by rankings’ publishers (U.S. News, for instance, considers many factors aside from selectivity and post-graduate employment rates). And in a certain way putting pressure on schools could be a good thing. If rankings only encouraged schools to improve course offerings and student resources, it’s doubtful that anyone would cry foul.

The question is, can a rankings system be designed so well that it only rewards positive changes in schools? The findings of this study suggest that there is definitely room for improvement.

[The National Law Journal] Research documents the ‘U.S. News’ effect on law schools

Chris Black is a Content Developer at Knewton, where he helps students with their LSAT prep and GMAT prep.