Critical Reasoning about your Money-Back Guarantee

January 29th, 2010
The scales are tipped in one direction

The scales are tipped in one direction

A big, old-school test preparation company (Kaplan Inc.) recently released a statement claiming that its online GMAT course had “the most comprehensive guarantee in the industry.” The terms of its guarantee were as follows: Students who do not feel ready to take the GMAT, or who aren’t satisfied with their score improvement may retake the course for free. And students who don’t score higher on the GMAT may prep again for free or get their money back.

Given that “most comprehensive” means “most inclusive and broadest in scope,” all of the following would undermine the company’s argument EXCEPT:

(A) Knewton guarantees a 50-point improvement or a full refund, not just that students will “score higher”
(B) All Knewton students have year-long access to as many GMAT courses as they want
(C) Knewton students can retake their course or revisit their lessons no matter what they score
(D) Most students who fail to improve using the major test prep company’s course will not improve when taking that course again
(E) The major test prep company’s live online class costs more than twice as much ($1449) as Knewton’s does ($690)

Answer and full explanations after the jump. Read the rest of this entry »

College admissions guide: 10 things to do during your junior year

January 28th, 2010

Jess Nepom is one of the expert GMAT prep and SAT prep teachers at Knewton. She loves helping students navigate the college admissions process; this is the first post of a series that will lay out the timeline of that process step by step. Stay tuned!


The college admissions process can be intimidating. For many students (and parents!), the hardest part is keeping track of what they should be doing to get ready and when they should be doing it.

The good news is, there are concrete steps you can take to make sure you’re putting together the best application possible. College apps should be exciting! This college admissions guide will help you break down every part of the process—from junior year to senior year—so you can relax and enjoy the experience.

First step: junior year, when most students take the SAT. Here’s what else you should keep in mind.

10 things to do during your junior year

  1. Make contacts. Get to know your college counselors. You’ll work together a lot in the next year or so. The better they know you, the more useful your  meetings will be.
  2. Get involved. Now’s the time to dive into extracurriculars. By junior year, you should know the one or two that you are most passionate about — focus on those. It’s better to have a leadership role in one activity than to be a member of 12 different clubs and not do anything in any of them.  Start taking on more important responsibilities in whatever you do.
  3. Get good grades. Obviously. All your grades matter, and colleges do look at them. If you were hit or miss in your freshman and sophomore years, now’s the time to buckle down.
  4. Take challenging courses. Even if your grades aren’t all As, taking AP or advanced classes shows admissions committees that you push yourself. If you take a foreign language, work toward the highest level you can. You might be able to test out of language courses in college if you do well.
  5. Read as much as you can, not just for school.
  6. Do your research. What kind of school appeals to you? Big? Small? State? Private? If you live near a college or travel somewhere near one, stop by and take a tour or wander around the campus. If you’re far away from the schools that interest you, check them out via the magic of the Internet.
  7. Plan some visits. If you have an older friend/sibling/relative in college, go visit! See the dorms, ask what students do for fun, and see what they do and don’t like about their school.
  8. Think about what makes you special. Is it a musical instrument? A sport? An academic subject? Your involvement in community service? Focus on the aspects of your life that make you unique so your future application will stand out.
  9. Think about your weaknesses. Assess yourself as a candidate. Any bad grades in the past? Disciplinary problems? No activities? You still have time to make up for past mistakes and plan now to do something about them.
  10. Know your financial situation. Will you need to apply to scholarships? Financial aid? Do you not have to worry about it? Talk to your parents early in the process so you know how much aid (if any) you might need down the line.

That’s your general junior year college admissions guide. Next up we’ll take you through a month-by-month approach to make sure you’re on track as you go!

Balancing work and a full-time MBA program

January 27th, 2010

Amy McDowell is the VP, Web Marketing at Knewton and an MBA student at Columbia. She loves thinking of ways to spread the word about Knewton’s GMAT course and LSAT course.

As a current full-time student in Columbia Business School’s executive MBA program and a full-time online marketing maverick for Knewton.com, I often get asked this question: Are you completely nuts? How can you balance the demands of school and a career without sacrificing one for the other?

I usually make a bevy of random excuses: “Insanity runs in my family,” “Masochism is a hobby of mine,” or my personal fav, “The Columbia executive program provides hot catered meals and free Red Bulls.”Â  But in all seriousness, going to business school while working for Knewton has actually been one of the best decisions of my life.

At Knewton, I work with some of the most talented, intelligent people I have met in my career.  Their passion for bringing top-notch education to the laptops of students all over the world is incredible, and their drive and dedication keeps me inspired and energized each day.

At school, top business leaders from all around the world are my classmates and friends. The highly distinguished Columbia faculty serves as my mentors and role models. Being surrounded by innovative, creative people in both facets of my life has definitely reshaped my professional (and personal) outlook, and I am thankful and humbled by both experiences. I work at a fast-paced, rapidly growing start-up that helps bring the industry’s best GMAT prep and LSAT prep to students everywhere. I also get to study in a top academic institution like Columbia and hone my skills so I can build value for consumers and corporations alike.

So at the end of the day, when I’m asked why I am pursuing both work and school, the answer is easy:  How could I not?

As for that pesky question of whether one can truly excel in both areas, I can happily report that Knewton.com has seen tremendous success over the past year. Students from all over the world tell us wonderful stories about their score increases and how they got into the schools of their dreams. And maybe not so coincidentally, I’ve also made the Columbia Business School Dean’s list each semester since I’ve joined Knewton — so yes, this girl can have her cake and eat it too!

Don't try to disprove Data Sufficiency statements on the GMAT

January 26th, 2010

Rich is one of the stellar teachers in Knewton’s GMAT course, in whch he loves helping students rock the Quantitative section.


In any GMAT prep course, one of the first things taught about the Data Sufficiency section is that the two statements are true and do not contradict one another.  It’s a point that’s easy to gloss over and completely overlook during the hustle and bustle of your test prep.

But this supposedly self-evident point gets many students into trouble when dealing with YES/NO questions, because they mistakenly try to prove or disprove the statements rather than the prompt.

I’ll explain:  Recall that a YES/NO question is one in which the answer will be “Yes” or “No.”  For example, “Is x even?” or “Are the distances equal?”  This is in contrast to VALUE questions, for which you must come up with one particular value (e.g. “What is x?”, “What is the average of a and b?”).

If a statement produces both a YES and a NO, then it is insufficient.  If the statement (or combination of statements) always produces a YES or always produces a NO, then it is sufficient.  (Remember, a NO is not the same thing as INSUFFICIENT; so if you’re asked “Is x even?” and a statement lets you know that x is always odd, then that is SUFFICIENT, because you can answer NO with certainty.)

Basic example:

Is x odd?

(1)  x is a multiple of 3.

(2)  x is a multiple of 5.

For Statement (1), x could be 3, which would lead to a YES, but x could also be 6, which would lead to a NO.  Insufficient.

For Statement (2), x could be 5, which would lead to a YES, but x could also be 10, which would lead to a NO.  Also insufficient.

Combining the statements, we see that x could be 15, which would lead to a YES, but x could also be 30, which would lead to a NO.   Final answer, E: the statements together are not sufficient to answer the question.

This is a simple example that would not likely appear on the GMAT, but it’s great for illustrating a basic mistake students make: trying to disprove the statements.

It might be tempting to look at Statement (1) and try to find a YES or a NO to the statement itself, rather than the prompt.  So you try to prove/disprove “x is a multiple of 3″, rather than prove/disprove the real question, “Is x odd?”

This would result in you picking, let’s say, x = 3, because it answers YES to “x is a multiple of 3″.  Then you might pick x = 5, because it answers NO to “x is a multiple of 3.”

But of course, both 3 and 5 answer YES to the question in the prompt, and you may erroneously conclude that Statement (1) is sufficient, when in actuality, it is not.

Obviously, this approach can get you into trouble, because you may get an incorrect answer.  But there’s an even more basic error behind this mistake:  You’re wasting valuable time trying to prove/disprove something that is already known to be true!

And thus I return to that basic maxim of Data Sufficiency questions:

The statements are always true and never contradict one another.  Again, it seems like a trivial point, but as the aforementioned example demonstrates, you’d be surprised how forgetting the basics can lead to unnecessary wasted time!

So, in conclusion, recognize that the statements are true, and use their information to address what really matters:  the question in the prompt.

Start-up talk: Encountour

January 24th, 2010

It’s great to learn about new companies that cut against the grain, so we were excited when Joanna (a stellar Knewton TA) told us about Encountour. Josh Egan is the co-founder; last week we tracked him down to answer a few questions.

What’s the goal of Encountour? What kind of work do you do?

We provide Alternative Spring Break opportunities for college students. Our mission is to provide travel experiences that broaden global perspectives and directly aid the efforts of local non-profits in Latin America; the spring break program is a great opportunity for college students to dip their feet into the field of social activism. The trips are affordable, the sign-up process is easy, and the work is pre-screened for safety and to ensure that there’s a strong community impact. We do everything from house construction and community development to reforestation projects and agricultural fieldwork.

We’re always curious about start-ups. What motivated you to start the organization, and how did you go about it?

We’re trying to prove that socially conscious companies can do just as much good as non-profit organizations while still turning a profit (we’re still working on the second part!). My co-founder, Andrew Steinberg, and I realized the value of international volunteer work the first time we visited Guatemala as part of our own Alternative Spring Break trip. Working with children in a local education center was an amazing experience, and we wanted to ensure that college students across North America had access to similar opportunities.

Today, Encountour is a team comprised of eight passionate, fun-loving individuals, who realize that their daily responsibilities are more than just a means to an end. Whether we’re developing new relations with a local community that needs our support, promoting the benefits of international travel to a student that’s never left home, or watching one of our volunteer groups present a newly constructed house to grateful family, we are constantly shaping lives. This overall sense of meaning motivates us in a way that I think is different from most companies out there.

What kind of volunteers are you looking for, and how should they apply?

We’re looking for students who want to experience more when they travel. Instead of visiting a country and acting as a bystander, we encourage you to take part in an active personal and cultural exchange.

This year we’re sending volunteer groups to Costa Rica and Guatemala. To learn more, visit us at encountour.com. You can also send us an email (contact@encountour.com) or give us a ring (800-899-3789). We’d love to hear from you.

Questions about the February 2010 LSAT

January 22nd, 2010

The February LSAT is a bit of a mystery to many law school applicants. A lot of folks think that it’s harder or easier than other tests during the year (it’s not), that February scores come in too late to be sent to schools for the fall (not necessarily), or that if they haven’t started prepping by January they should just take it cold (not true!).

If you’re taking the February 2010 LSAT, here are a few answers to some common questions.

I’ve heard that schools frown upon February LSAT scores. Is it easier, or what?

No, it’s not an easier test. The LSAC works hard to keep difficulty consistent from test to test (and as we wrote earlier, they have ways to even out scores when there’s variation). The only drawback to taking the February LSAT is that it’s late in the admissions cycle for most schools — if a school has rolling admissions, you’ll be at the tail-end of the applicant pool for fall 2010.

So if I’m applying in the fall, is the February 2010 LSAT a no-go?

Not necessarily. The December LSAT is the latest test that many schools will accept (Harvard, Stanford, UT Austin), but others will let you send in your February scores as part of your application (Yale, UPenn, Washington University). Of course, the deadlines for a lot of these schools will fall before your scores come back — make sure you complete your application on time even if you’re sending scores later.

If you’re wondering if your schools will take a February score, ask them! The folks at Most Strongly Supported also have a handy list of schools that will say yes to the February LSAT, schools that will say no, and schools that will say “Yes, but…”

Are there any other differences between the February LSAT and other tests?

One difference won’t affect you on test day, but it’s pretty annoying: The February LSAT is the only regular administration that’s non-disclosed, meaning when you get your official score you won’t be able to see exactly what you missed. This isn’t ideal, because going over your strengths and weaknesses will help you improve if you decide to retake the test. If you rock the test the first time, though, no big deal.

OK, it’s now the end of January. Is it too late to get myself in shape for test day?

It’s not too late! Ideally, you’d give yourself over a month to prepare for the test; our LSAT prep course runs about 6 weeks, so students have plenty of time to master the concepts section by section.

But — you can do a lot to get yourself ready in two weeks. The main thing you have to do is get used to taking the test. Timing is a huge part of the LSAT, you need to know the pace and structure of each section. Run through as many practice tests as you can, then go over your answers and see what you need to work on.

For the next two weeks, we’re offering a last-minute deal for students cramming for February. It’s a 2-week prep program — you can brush up on concepts with archived lessons, dive into practice tests, and check out as many questions as you want with full explanations. You’re still two weeks out, so there’s definitely room to improve by February 6th.

Read more:

February LSAT cancellations
What to do if your test center closed

How the GMAT Algorithm Works

January 21st, 2010

David Kuntz is Vice President, Research at Knewton, where he builds the CATs for its online GMAT course.

Part 1 | Part 2 | Part 3

I’ve received a number of inquiries from the community about the GMAT algorithm, so I thought it best to reply in article form. Here are some frequently asked questions about computer-adaptive tests (CATs).

1. What’s an algorithm?

An algorithm, generally, is a usually efficient set of well-defined steps that are followed to solve some pre-defined problem. In the case of a CAT algorithm, the problem is to reliably and efficiently estimate a student’s ability in a reasonable amount of time. Some CAT algorithms seek to solve this problem by selecting one question at a time, each subsequent question selected based on all of the student’s prior responses. Other algorithms look only at the most recently-answered question. Still others evaluate responses to specific groups of questions.

CAT algorithms also vary with regard to the explicit criteria they use to select the next question (or sets of questions) to administer. Some try to minimize total measurement error. Others try to maximize the precision and accuracy of measurement for each question administered. Still others try to select questions that will most refine the current ability estimate. As a consequence, CAT algorithms can vary greatly from one to another, depending on the specific implementation of the algorithm, and the intent of the algorithm developers.

2. Why does the GMAT use an algorithm when the linear LSAT seems to be a pretty decent gauge of proficiency?

One of the common goals in using a CAT algorithm is to reduce the number of questions a student needs to answer in order to establish, to a specified level of reliability, an estimate of the student’s ability. CATs are often more efficient than linear tests, and so fewer questions are needed to reach a desired level of reliability. The LSAT needs over 100 items to reach that level, while the GMAT needs fewer than 80 to reach a comparable level.

3. Is the entire GMAT adaptive?

Almost all large-scale standardized tests contain some number of  ”experimental” or “pretest” questions that are administered to the student but do not count toward the student’s final score. This is simply a way for the test makers to gather data on the questions, in order to determine how difficult they are and how well they distinguish between students at different ability levels. They also use the data collected to identify bad questions, so that they can eliminate or fix them before they count.

Some tests, like the LSAT, include all of the pretest questions in a single section. Others, like the GMAT, intermingle the pretest questions with the operational ones. Which section is the pretest section, and which questions are the pretest questions, is usually a well-guarded secret. It is generally bad strategy to spend time trying to guess whether a given question is operational or not. The price of guessing incorrectly is just too high.

4. How does the GMAT select which questions I get?

CATs like the GMAT have a blueprint — a set of specifications (difficulty, question type, content area, etc.) that define which questions you see. At the same time, each question has certain statistical characteristics that the algorithm uses, based on your response, to estimate your quantitative or verbal ability. The algorithm looks at your performance on the questions you have already answered and the characteristics of each question remaining in the pool and then selects for you the question that simultaneously best satisfies the blueprint and provides the most statistical information it can, to generate the best estimate of your ability.

Check out part 2 and part 3 to get all your questions answered.

Intuitive geometry on the GMAT

January 20th, 2010

Nate is a content developer at Knewton, and he loves thinking up ways to help students with their GMAT prep.

Geometry is an important part of any GMAT test-taker’s conceptual toolkit. On Data Sufficiency geometry questions, it’s especially key to have an intuitive feel for what is and is not solvable given certain bits of information. Consider the following difficult problem:

A circle having center O is inscribed in triangle ABC. What is the measure of angle BAC?

  1. The radius of the circle is 2.
  2. Segment OA has length 4.

(A) Statement (1) ALONE is sufficient, but statement (2) alone is not sufficient to answer the question asked.
(B) Statement (2) ALONE is sufficient, but statement (1) alone is not sufficient to answer the question asked.
(C) BOTH statements (1) and (2) TOGETHER are sufficient to answer the question asked, but NEITHER statement ALONE is sufficient to answer the question asked.
(D) EACH statement ALONE is sufficient to answer the question asked.
(E) Statements (1) and (2) TOGETHER are NOT sufficient to answer the question asked, and additional data specific to the problem are needed.

There are two ways to attack a problem like this. At the end of this article is an extremely well-thought out, coldly-reasoned, logical, academic explanation. While interesting, in terms of the GMAT it is an absolutely useless way to think about the question. It just takes too much time! Instead, you should train yourself to approach problems like these intuitively. Here’s how:

Read the rest of this entry »

Google's got the goods on China

January 19th, 2010

Starting this week, Jose is a featured blogger on The Huffington Post. Here’s his first piece on the Google-China showdown.


Google is playing hardball. After last week’s ultimatum, the search giant appears to have left itself no way out: either China allows Google to operate uncensored or Google leaves China. Why would Google posture like that? Surely it’s not serious about leaving China. What would be the point? Why would a company like Google make feeble idealistic gestures that will hurt its business and ultimately help no one else?

There must be a missing fact that makes this puzzle come together. My guess is that Google can prove that the Chinese government was behind the recent cyber-attack. There probably isn’t any real proof yet, but all Google needs is enough proof to sentence China in the court of public opinion.

Google’s real threat to China is not that it will leave the country. It’s that it will embarrass China and damage its national reputation as a place to do business. On the other hand, if Google can convince China to end or reduce the censorship restrictions on its search engine, then Google will have a significant competitive advantage over market leader Baidu.

The way I figure it, Google believes it can pressure to China to loosen, though not lift, restrictions on Google’s searches while keeping them firm on Baidu’s presumably China can be counted on to do the minimum loosening possible. Such asymmetric loosening would be a significant competitive advantage for Google in the world’s biggest Internet market (and one where Google is lagging behind Baidu by a margin of 2:1).

This is the only sense I can make of Google’s actions. Of course, perhaps they’re just being stupid…

How to stay focused on your Reading Comprehension

January 18th, 2010

Jen Rugani is one our amazing teachers at Knewton, where she helps students rock their GMAT prep.

If taking the GMAT is like running a marathon, then the Reading Comprehension passages are like a set of steep hills in mile 24. They’re dense, complicated, boring pieces of text that test your stamina and focus as much as your comprehension. After powering through the AWA and math sections, it’s easy to arrive at the first reading comp passage and start to zone out — your eyes are still on the screen, but you’re re-reading the same sentence over and over again without taking in any of the meaning. At Knewton, we call this “glazed eyes” syndrome, and it can be a major time-sucker on the verbal section.

So how do you make it up the hill and power through to the finish line? There are some concrete steps you can take both now and on test day to avoid glazed eyes and stay focused on the passage.

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