Free Knewton Webinar — GMAT Prep

January 15th, 2010

Sign up below for this free upcoming Knewton event.

Free Webinar: Breaking the Code, the GMAT’s Hidden Structure (Wed., Jan. 20 – 8PM EST)
Attend a free live session with Knewton founder and CEO Jose Ferreira. Join him as he reverse engineers the GMAT test and puts it back together again.

Use the form below to sign up for the session. We will send you the login information 2 hours before the event begins. Space is very limited!

<br /> If your browser cannot view the form, you can email us at <a href=”mailto:support@knewton.com” mce_href=”mailto:support@knewton.com”>support@knewton.com</a> to register. Thanks!<br />

Speed up your Reading Comprehension

January 14th, 2010
Cruise through Reading Comp as quickly as this guy. (photo by km6xo)

Cruise through Reading Comp as quickly as this guy (photo by km6xo).

Kalyan is one of Knewton’s expert TAs, so he’s full of ideas that can supercharge your LSAT prep and GMAT prep.

Success at Reading Comprehension depends on two limiting factors: (1) The rate at which the information you’re reading enters your brain and (2) what your brain is able to do with it. The latter, being able to act on information, is a composite skill that is acquired through years of learning.

Fortunately for test-takers, the first factor — your speed of reading — can be seriously increased with a few simple adjustments in technique. You can learn how to read faster as long as you’re willing to put in the practice. Here’s how to do it.

Read the rest of this entry »

Guest Post: Ann Levine

January 13th, 2010

Ann Levine, the “Law School Expert,” has helped coach 1,200+ law school applicants through the admissions process. She’s kindly agreed to share some of her thoughts here, and we’re glad to have her. For more advice, check out her pre-law blog: www.LawSchoolExpert.com/blog.

Ann Levine, law school admissions guru.

Ann Levine, law school admissions guru.

If you’re on Knewton’s site and you’re applying to law school, you already know that the LSAT is the most important factor in your law school applications that is still under your control.

LSAT and GPA are (as I refer to them in my book) “the main ingredients” in law school admission. The primary reason is that law schools use this data to predict your ability to succeed in law school and to pass the bar exam on the first try; the second reason is because USNWR Rankings rely (unreasonably) heavily on the LSAT and law schools don’t have the gall to walk away from the rankings. So, here we are — at the crucial fact that you must prepare for the LSAT if you want to go to law school.

The LSAT is a standardized exam that requires significant preparation; it is not something you can take blind, or cold, or “for practice.” It’s expensive to prepare and to take. Trust me: You don’t want to take this test more than once if you can avoid it. In addition, while most schools now place the greatest weight on the highest of multiple LSAT scores, many schools continue to take the average.  That means that every score matters. And, when you take the test matters because it’s to your advantage to apply early in the admission cycle (September-November) as opposed to late (February-March).

For most people, the LSAT deserves 2-4 months of study, and I recommend preparatory courses or programs or tutors to all of my law school admission consulting clients. While you have the option of taking the LSAT three times in a two-year-period, no one wants to (or should) spend two years taking the LSAT. You also don’t want to be in a position where you have to explain a low score by admitting that you did not study for such an important exam; that excuse doesn’t exactly show the best judgment, so you want to avoid it when possible.

blog, ann levine bookThat said, the LSAT is an aptitude test. Some people will naturally perform at a higher level than others with the same preparation.  The idea behind the preparation is to get to a point where you are able to attain your best score. Once you know that score, you can craft a strategy around it when considering where to apply to law school and make your decisions accordingly.

That’s why I wrote The Law School Admission Game: Play Like an Expert. To put together the best application possible, you need to know all you can about LSAT preparation options, how ready you are to take the exam, how to prepare for test day, and even when to cancel an LSAT score. The first step to a making a stellar impression on admissions officers is knowing exactly what they’re looking for.

Patent law: a call for an Independent Invention Defense

January 12th, 2010

At Knewton, we prepare future lawyers and business leaders through our LSAT prep and GMAT prep courses; here’s hoping a few of them will be able to come to the defense of small businesses and sane patent law in the future.

Yesterday, Brad Burnham — a partner at Union Square Ventures — made a plea to create an Independent Invention Defense for patent cases. I would like to support Brad’s plea using a recent specific example: Klausner vs. Everybody.

Patents essentially give inventors the right to a monopoly on their inventions in exchange for publicly disclosing them. For an invention to be granted a patent it has to be useful, novel and non-obvious. However, at today’s pace of invention and information dissemination, certain types of patents (specifically software patents) no longer make sense. What is non-obvious at the time of a patent’s initial disclosure may become obvious at the time of a later invention — without subsequent inventors having any idea of an existing patent.

A significant source of risk for many small businesses (like Knewton) is Patent Trolls. Brad states that “almost a third of [Union Square Venture's] portfolio is under attack by Patent Trolls.” Patent trolls maintain a patent portfolio for the sole purpose of licensing the patents to other companies. They create additional costs to consumers through these licensing fees without providing any real additional value.

In July 2006, Klausner Technologies sued my former company Vonage for infringement of a 25 year-old patent on a Telephone Electronic Answering Device. The general idea of the patent is that answering machines basically suck. No one wants to listen to every single message to get to the one they care about, and most people only listen to the messages again to get the call back number. Klausner’s “revolutionary” invention was basically a printing calculator you attach to your phone that printed out the phone number of the caller and the time they called on a receipt.

That idea may have been novel in 1979, but not as much in the age of digital voicemail. By 2006 Vonage, AOL, Apple, eBay, AT&T, Verizon, Embarq and even Google were accused of essentially stealing Klausner’s idea. Is it possible that anybody at those companies happened to stumble upon Klausner’s patent? The answer is almost certainly no!

By 2006, the idea of accessing your voicemails out of order was as blindingly obvious as Amazon’s infamous 1-click patent. The Klausner patent was a clear combination of two other mainstream technologies: caller ID and digital storage. Given the broad application of Klausner’s patent, he probably could’ve sued every CD manufacturer for giving people the ability to randomly access audio files instead of needing to listen through all of them. He might even have had a case against the album Tommy Tutone 2, which contains the track “867″’5309/Jenny.” Random access audio? Check. Phone number? Check. Name? Check. Dependent claims met, sue ‘em!

An Independent Invention Defense, as Burnham proposes, would keep patent trolls like Klausner from undeservedly soaking up valuable time and money from other businesses and their customers. If you’re interested in supporting this effort, another VC, Brad Feld, is organizing entrepreneurs and investors in software innovation around the idea of an Independent Invention Defense.

In defense of the SAT

January 11th, 2010
To standardize or not to standardize? (photo by James Sarmiento)

To standardize or not to standardize? (photo by James Sarmiento)

Josh Anish is the Senior Editor at Knewton, where he helps students with their SAT prep.


The SAT was introduced seventy-five years ago to measure aptitude. Whereas most tests look backward at acquired knowledge, the SAT was designed to predict a high school student’s future academic prowess. The goal was to open doors for promising students based on merit, not on social status or past educational opportunities. This basic premise has been under fire ever since.

The latest challenge has come in the past few years, as several more schools have joined the ranks of those who no longer demand SAT or ACT scores as part of the admissions process. Wake Forest University became the first top-30 national university to make the SAT optional for applicants. Some schools claim that not requiring test scores levels the playing field, giving more opportunities to people of varying socioeconomic classes. This assertion is supported by a research study conducted by Professor Thomas J. Espenshade and Chang Young Chung at Princeton University. Their study concluded that dropping standardized test scores as an admissions requirement leads to increased acceptance of minority and disadvantaged students. In doing away with the SAT are we shooting the messenger?

We should applaud institutions for their desire to have more diverse student bodies. But there are drawbacks to eliminating the SAT, both for students and for the educational system.

Read the rest of this entry »

How tests are scored

January 8th, 2010

How are your exams scored? (photo by solja)

How are your exams scored? (photo by solja)

David Kuntz is the Vice President of Research at Knewton, where he works on perfecting the algorithm for its GMAT prep course.

We’ve received grades all our lives. In fact, we’re so used to them that we often don’t think very much about what they mean, or how they are calculated. So today we’re going to look at some of the different ways in which tests are scored, and at what those scores mean.

In preschool, we receive grades in the form of category scores: gold stars, silver stars, or bronze stars. Sometimes we might get two gold stars, or even three gold stars. These kinds of grades divide the relevant universe of people into some small number of categories, usually low-medium-high.

Later on we start to receive simple tally scores: 8/10 or 23/25. Soon these are represented as percentages: 80% correct, or 92%. One of the funny things about grades is that by the time we’re in high school and college, grades have reverted back to category scores (A, B, C, D, F) through a transformation of the percentages.

Every teacher and school adopts slightly different transformations. In some places, a grade of A is reserved for 96% and above. In other places the cutoff is 92%. In still others, it might be 90%. So what an “A” means can vary widely from place to place.

Everyone knows that some test questions are more difficult than others. Occasionally, teachers will take this into account by awarding more points for the hard questions than for the easy ones.

The basic sequence for most kinds of scoring is this:

  1. Count the number of questions, or the number of points associated with each question, that you answered correctly.
  2. Subtract, if applicable, any penalty for incorrect answers. This result is your “raw score.”
  3. Apply some transformation to your raw score (e.g., divide by total possible points, or use some more complicated function) to arrive at your “scaled score.”

For those of you taking the GMAT, the basic sequence is very different. Because the GMAT is an adaptive test, it looks at your performance on each question as you respond to it, and estimates your math or verbal ability along the way. Then it uses that ability estimate to calculate your score. For the GMAT, the basic sequence is:

  1. Deliver a test question. Based on your answer, estimate your ability, based on a number of factors, including the difficulty of the question.
  2. Based on the current estimate of your ability, select a question that will maximize the amount of information that can be used to refine the ability estimate.
  3. Loop through (1) and (2) until the test is complete.
  4. Apply a transformation to the resulting estimate of your ability to determine your section score.
  5. When you have completed all sections of the test, apply a transformation using all of the resulting ability estimates to determine your overall score.

What the GMAT does explicitly is what all tests try to do implicitly, namely, try to ascertain what you know and are able to do, in some context or another. It’s a more responsive way of testing, and we use the same adaptive technology in our GMAT practice tests.

In a later post, we’ll talk about validity, which has to do with what your score really means within a context, and why anyone would care.

Until then, do your homework!

Ranking the components of the college application

January 7th, 2010

Beautiful campus, but what should you do to get here? (photo by anne.oeldorfhirsch)

Beautiful campus, but what should you do to get here? (photo by anne.oeldorfhirsch)

Josh Anish is the Senior Editor at Knewton. He’s getting psyched to help students with their SAT prep.


I tutored for many years before joining the tremendous team here at Knewton.  And during those salad days spent lugging the Big Blue Book around the city, parents always asked me to prioritize the components of the college application for their students. Here was/is my unscientific answer that I nonetheless feel strongly about, ranked in order from greatest in importance to least.

1) Grades. There’s no substitute on your college apps for a strong GPA. Colleges are looking for good students, and the best way to show that you’re a good student is, well, to get good grades. Obviously you should strive to have an impressive GPA throughout your high school career, but if you had a few slip-ups early on, don’t worry too much; colleges give more weight to your performance during your junior and senior years.

2) SAT score. Love ‘em or hate ‘em, the SATs still mean something. The SAT is not an intelligence test; students’ scores can jump up to 400 points if they prepare diligently and correctly. Hence the need for good SAT prep.

3) Personal statement. This is your one shot to really introduce your personality to an admissions board. It’s like you’re running for President and you’re at the convention: You get a podium and only a few minutes to present your case to the voters.

4) Extracurricular activities. These might have ranked higher a decade ago (before Rushmore came out), but now they’re in their rightful place at #4. The marketplace is crowded, and you can only start so many clubs. Nevertheless, colleges really want a vibrant campus, filled with students trying and doing new things. Show focus; do a couple of things and do them well. Don’t spread yourself too thin and/or try to preen for admissions officers.

5) Teacher recommendations. The challenge here is to choose your recommenders wisely. Colleges have seen great recommendations of all shapes and sizes, and a stellar letter surely works in your favor. It is more important, however, to be cautious of a bad or— more likely—a lukewarm recommendation. In short, play it safe and ask the teachers who really seem to have taken an interest in you, instead of the aloof teacher who has a reputation for writing flowery letters.

Now hiring: Teachers!

January 5th, 2010

Dave Ingber is the Faculty Manager here at Knewton, where he oversees a team of GMAT prep, LSAT prep, and (soon) SAT prep experts.

What’s the position? GMAT, SAT and LSAT teachers (you can be hired to teach one, two or all three of these tests!)

What kind of person are you looking for? All Knewton teachers should be passionate about education, outstanding at taking tests, and, above all, extremely fun to listen to. You’ve got to command a classroom’s attention without being in the same physical room as your students. We like people with interesting backgrounds, the ability to tell a joke, and a love of combining learning and having a good time.

What’s the process like for hiring? Any tips? First, we’ll sit down and have a chat; mostly I want to know who you are and why you’re applying to Knewton. Also, enthusiasm goes a long way. I have interviewed many people who seemed terrific on paper, but just didn’t seem excited during the interview. Have fun! We want to hire you!!

If the first round goes well, then you will be invited back to present some test questions on camera. There, we’ll be looking for your terrific presentational skills. Make sure you don’t fall into the trap of “over-explaining.” Once a question has been explained, ask the students if they understood, and if they did, then move on! If they didn’t, then be fluid, and have a secondary method or explanation ready to go.

Final thoughts. If you look at our teachers page, you will see that we’ve got actors, musicians, web designers, weathermen, scientists, martial arts masters, you name it. There is no “correct person” for a Knewton teacher. We love diversity, and we love people who keep things interesting. I really hope to hear from you soon!

Interested? Just send an email with your résumé and cover letter to teach@knewton.com.

Know someone preparing for the SAT? Help is just around the corner!

January 4th, 2010

Our brand new SAT prep course is still in development, but we plan on accepting enrollments in early 2010. Classes will begin for all customers in March — just in time for students to prepare for exams in May and June.

Before March, we’ll be inviting a select group of students to take the course for free during our beta program. We’ll ask to hear some good old-fashioned feedback from these early students, but in exchange they’ll get access to the complete online SAT course with our top-notch teachers.

If you want to stay informed about our course–or if you know anyone who does–just drop by our SAT beta page. You can sign up to stay in the loop as we get closer to launch, and you can enter for a chance to get a free preview of the course there.

We’ve got some neat stuff cooking for this product. Stay tuned, and we look forward to sharing more details with you soon!


Brian Fitzgerald is the VP of Product Development at Knewton
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