SAT Tip: How to Memorize Vocab Words

June 17th, 2010

Alex is a Content Developer for the Knewton SAT prep course. He thinks he’s super funny, though he’s only very funny.

The best way to learn vocab words is to come across them in context in books, in conversations with teachers or parents, on television shows over and over again until you understand what they mean and know how to use them. Unfortunately, this process happens naturally over time; cramming context clues the day before the SAT doesn’t quite work. Between now and the test, even if you do nothing but pay attention to the world around you, you’ll probably learn a lot of new words. Odds are, however, you will not learn too many SAT words, which are tested precisely because they are rare.

If the Sentence Completion and Reading Comprehension sections of the SAT only tested common words, the range of scores would be very narrow, because so many test-takers would get all those questions right. Moreover, the SAT tests hard words because those are the ones you’ll hear from your college professors, who use smart-sounding language to justify wearing very expensive blazers with complicated elbow patches.
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What is Adaptive Learning?

June 16th, 2010

David Kuntz is the Vice President of Research at Knewton

If you’ve spent any time in the field of educational technology, you may have heard the term “adaptive learning,” or one of its many aliases: adaptive instruction, adaptive hypermedia, computer-based learning, intelligent tutoring systems, computer-based pedagogical agents…

If you’re like most people, however, the precise definition of the term(s) probably still eludes you. So the question remains: What is adaptive learning?

At the most basic level, adaptive learning is the notion that computers can improve educational outcomes. However, until recently, most adaptive learning approaches have failed to realize this promise. Early attempts were often small-scale, focusing on a limited number of students or area of interest. Most utilized systems with only the most basic kind of adaptivity (eg. “Present Question A—collect the answer—if correct, branch to Question B, if incorrect, branch to Question C.”)

Just as adaptive learning’s name evolved over time, however, so has its potential to revolutionize education.
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Internet Week Report: "Pluggable Culture"

June 15th, 2010

Jess Nepom is the Curriculum Coordinator at Knewton. She’s also one of our top GMAT prep and SAT prep teachers.

Recently I got the chance to leave Knewton’s Union Square office for a couple of hours and walk a few blocks to the headquarters of Internet Week NY 2010. Internet Week is pretty much exactly what you’d expect. Tech and online companies (mostly startups) get together for talks, presentations, and demos. It’s a totally nerdy kind of fun — so of course it’s perfect for Knewton.

But some of the fun had to wait. I wasn’t there to see the five-foot-tall iPhones (which I must say was pretty cool — check out the working touchscreen in the picture above!) or the 3-D open source printer Makerbot creating small objects out of plastic before my eyes.  I was there to see a talk on “Pluggable Culture” by Eric Skiff (software developer and co-founder of the NYC Resistor hackerspace and amplify.com).

So, what does “Pluggable Culture” mean, and why does it matter?

To understand pluggable culture, think about it like this: When a school teacher needs to come up with a curriculum for the year, he doesn’t sit down to write every assignment and all the material from scratch. He uses textbooks that others have written, online articles, TV news clips, and maybe even pre-written test questions. He puts together a curriculum just as he would build a house out of Legos: by plugging together pre-made parts in a new way.

This concept has moved online. Now anyone who has an idea for an online company or product can make it using already available parts, instead of building the whole thing from scratch. You already know what I’m talking about if you’ve ever signed into a site using Facebook Connect, clicked a button that published a news article to Twitter, or written a blog post powered by WordPress (I have…  you’re reading it!).

If you are a GMAT prep student, you are probably planning to go to business school. Maybe you plan to start a company one day. Wouldn’t it be great if you could create an online company without a computer engineering degree? Or if you could put together a product without hiring an expensive developer to do it for you? Well, you can, just by knowing the basics of how to put the existing pieces together.

We at Knewton have a lot of big ideas. Someday we might want a Knewton Video Platform, or a community where our students can share, communicate, and study together. When we build those or other new products, we’ll want them to get out to our students as quickly and effectively as possible. Spending months or years building the code line by line doesn’t sound fun to me (or to our wonderful tech team). Luckily, there’s another option! We can plug in existing infrastructure, let someone else house our data on their servers, and use the “Legos” that other people have already made to create our “house.” Better, right? In Skiff’s words, plugging in lets you “build cooler and cooler stuff with less and less work.”

Whether you plan to start a company someday, want a cool website, or just like to build things, Eric Skiff’s tagline says it best: “Forget reinventing the wheel– stop reinventing the car. Welcome to the Pluggable Culture.”

The Top 10 Ways to Prepare for the SAT

June 14th, 2010

The SAT isn't the Spelling Bee; you don't have to learn every word in the dictionary


Cailey Hall is a Content Developer @Knewton.

The SAT prep industry, like the self-help book industry, is super-saturated with tips on how to be your best you. You can’t mention the test without getting dozens of tips — solicited and unsolicited — on how to ace the test. It can be difficult to cull the good from the bad, the necessary from the optional. With this in mind, the expert SAT teachers at Knewton have compiled a list of the ten most essential things you need to do to be in fighting shape come test day.

1. Take practice tests
Nothing can prepare you for the SAT like actually taking the test. Block out a window of time every 1-2 weeks to take a full-length, timed practice test. Not only will this help you keep track of your progress, but it’ll also help increase your test-taking “endurance.” Sitting through a 3 hour and 45 minute exam is grueling and you don’t want test-day to be the first time you’ve taken the full exam under time pressure. It’s important to learn strategies to deal with test exhaustion and to figure out how to pace yourself. After taking each practice test, evaluate your performance and focus your subsequent prep work on your weakest areas. You also will become familiar with the various sections of the test, as well their structures and the instructions that introduce each section. Already knowing what to expect will give you a precious few extra minutes to spend actually answering questions.
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World Class Course. World Cup Discount.

June 10th, 2010

We’re so excited about the arrival of the World Cup that we’re offering a world-class discount.

Take 10% off Knewton GMAT through Monday night at 11:59pm EDT.

Use the promo code…

WorldCup-GMAT

… and get the best course in the world at a discount!

We're looking for a Digital Art Director to join our great team

June 10th, 2010

Based in NYC’s Union Square, Knewton is poised to revolutionize the practice of education with the world’s most powerful adaptive learning engine. Today, our revenues come from our next-gen online test prep classes, but our vision is much wider. We’re rich in eclectic personalities and are ridiculously dedicated. Our intention is to democratize education. Yes, that is a lofty goal, but we are committed to it, and our investors and students think we’re on to something.

Knewton is in a maturation stage as a startup – and as such, we have strong needs for creative capacity in all aspects of our Marketing efforts. This role will be dedicated to this effort. The environment is 80-90% online (10% print – print expertise not required), extremely fast-paced, and requires someone with the right balance of facilitator, consultant, organizer, and design mastery/talent. Day-to-day, the Digital Art Director will be expected to extract requirements from one or more business owners, provide creative input and direction, formulate a plan, line up necessary resources, and roll up his or her sleeves to knock out design work. Design work will be overseen at a high-level by the UX Design Lead, but this role will be largely independent.

Much of this design work is conversion-driven and the right candidate will possess business-minded creative skill, understanding what moves levers and metrics. Experience working closely with Marketing and Business executives on affecting metrics is a huge bonus.

The Digital Art Director will play a significant role in the evolution of Knewton as a brand—an exciting and unique opportunity to put your mark on a hot NYC startup. In addition to working closely with the Lead User Experience Designer, you would work with Knewton’s external creative advisor, Bessemer Ventures’ ‘Designer in Residence’ Jason Putorti, (designer of mint.com)

This is an on-site, contract-to-perm position in our offices right on Union Square in NYC.

The right candidate will possess these qualities/skills:

* have years of experience as a web designer at the art direction level
* possess initiative + project ownership (own the project, inspire others, initiate ideas, carry projects across the goal line)
* dependable (deliver on time, even in difficult, changing, circumstances)
* organized (this role has a strong coordination component)
* possess attention to detail – especially in design work
* be a strong, clear, easy communicator
* possess strong design talent (command of typography, color, composition, branding)
* dedicated (present + focused + really wanting to be here)
* ready for start-up life (intense, can handle pressure, passionate)

Agency experience a plus. html/css, flash, or print experience not necessary but would be a huge bonus.

Please send resume, cover letter, and relevant samples to designjobs AT knewton.com

World Cup Grammar

June 9th, 2010

The Brits celebrate anachronistic subject-pronoun agreement.


David Ingber is the Faculty Manager at Knewton

If you watch the World Cup over the next few weeks, you are bound to hear the commentators utter sentences like this: “England, which have not brought the World Cup trophy back to their homeland in over 50 years, face a difficult road ahead of them.”

For whatever reason, such a sentence is perfectly acceptable in the soccer world. However, such sentences are terrible on the SAT and GMAT. If you want to succeed on either test, you must tune out such egregious grammatical errors! “England” is a singular noun. Therefore, the sentence should read like this: “England, which has not brought the World Cup trophy back to its homeland in over 50 years, faces a difficult road ahead of it.”

Just as the players will angrily disagree with every yellow card they are given, so the commentators’ subjects, verbs, pronouns, and antecedents will wantonly disagree. We only hope that you will watch the games on mute.

Please celebrate in a responsible, grammatically sound manner. Go USA!!!

SAT Prep: When to use Mental Math

June 8th, 2010


Kristen Tracey is a Content Developer at Knewton, where she helps students with their SAT preparation.

The SAT lets you use your calculator for any problem, so why would you consider opting out at all? Because a huge part of the test is timing. The faster your mental math is, the faster your test-taking can be.

Below you’ll find a list of six tips for quick calculation. Some are facts you should simply memorize, if you haven’t yet. Our other tricks can help you rack up speed.

Top three memorization tasks:

1. The times tables through 12. Pay special attention to perfect squares and their roots, because they show up everywhere from right triangles to algebra.
2. Cubes of integers up through 5, powers of 3 up through 34, and powers of 2 up through 210 (that’s 1,024). The test-makers love these higher powers, so you’ll have to cozy up to them too!
3. Common fraction-decimal-percent conversions. For example, 25% = .25 = 1/4.
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GMAT Essay: Sample of an AWA Scored a 4

June 7th, 2010

Meghan Daniels is the Associate Editor @Knewton, where she helps students rock their GMAT Essays.

When someone achieves greatness in any field—such as the arts, science, politics, or business—that person’s achievements are more important than any of his or her personal faults.

In general, this argument is correct. Arts, sciences, politics, and business are very important to our culture and achievements made there are more important than personal faults. The positive will outweigh the negative, inevitably. Most people do not go down in textbooks, for example, for their personal mistakes. Instead for making discoveries, starting a company, or when people are elected to office. Yes, it is true that personal faults can have big effects. For example when Bill Clinton had an affair, his impeachment trial took up valuable time and he went against America’s trust. But normally this isn’t the case.

Their are many times when personal faults should be less important. For example, think of the people whose achievements are so crucial to the arts. These people aren’t perfect. To name one tragic example, Michael Jackson. There were many times when people wondered is this woman insane? For example: he hung his baby over a balcony and people called him a sexually offensive. Michael Jackson to many people was not the ideal model citizen. When he died some people talked only about his faults. But most people, for example at his funeral concert, were truly upset because of the great strides he made, especially for African-American musicians. He truly opened many doors.
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Summer of Prep: Win a Free Course!

June 4th, 2010

Here at Knewton, we’re getting into the swing of summer by spending plenty of time outdoors–and coming up with a great warm-weather giveaway for Knewton fans!

Four lucky students will receive a free course–GMAT, LSAT, or SAT, depending on which test looms for fall!

Visit our Facebook page to enter, and don’t forget to tell your friends! The sweepstakes ends June 25, 2010 at 8:59 pm (PDT).

Make the most of your prep time this summer—with Knewton’s expert help, you might even be able to fit in a little sun and sand!

Good luck!