MBA News Roundup: Maximizing GMAT Scores, Non-Traditional B-School Applicants, and New Deans at Kellogg and Chicago Booth

May 23rd, 2011

Welcome to another installment of Knewton’s MBA News Round-up! This week, check out articles on maximizing GMAT scores, graduation speeches at Wharton, and the new business deans at Kellogg and Chicago Booth.

Occidental Commencement 20101. Maximizing GMAT Scores: The Early Testing Strategy

Fresh out of undergrad and not sure if you want to get an MBA? Take the exam now and decide in a few years’ time! Also, check out our post on the benefits of studying while you’re still in school.

2. Business Schools Recruit Poets, Philosophers, and Scientists

Even if you never considered a business career in undergrad, b-school is still an option. Just take a look at some of these athletes, poets, and philosophers for some inspiration.

3. Do MBAs or Entrepreneurs Make Better CEOs?

It’s the age-old question. This article attempts to answer it and in the process, explores the myths about what exactly makes a great chief executive officer.

4. MBA Class of 2011 Graduation Speech at Wharton

Whether or not you’re already in b-school, entering this fall, or just thinking about applying, these graduation speeches can help you understand what’s ahead and what you really want in your business career.

5. A Conversation With the New B-School Deans at Kellogg and Chicago Booth

The Chicago Tribune interviews the new deans at Kellogg and Booth about their experience and their plans for the future.

EdTech News Roundup: Virtual Snow Days, a Possible Cut for EETT Funding, and the 6 Technologies That Will Change Education

May 21st, 2011

In this week’s roundup, check out articles about virtual snow days, what technologies are most likely to change education in the next 5 years, and how we can improve higher education.

1. Could the Internet Spell the End of Snow Days?

With new possibilities provided by online learning, schools are toying with “virtual snow days” to keep students learning during harsh weather. This way, say proponents of the idea, students won’t fall behind and districts will save money on transportation and electricity fees. Opponents, however, cite uneven Internet access and the loss of an old-fashioned day of leisure as potential downfalls. Read more about the debate in this Associated Press article.

2. 6 Technologies that Will Change Education

The New Media Consortium’s 2011 K-12 version of their annual Horizon Report identifies 6 technologies that will profoundly impact technology and learning over the next 5 years, some of them near-term and others further down the road. Their predictions include mobile devices, game-based learning, and personal learning environments. Read more about their predictions in this article from THE Journal.

3. U.S. Chamber Report Highlights Private Innovations

The U.S. Chamber of Commerce’s Institute for a Competitive Workforce released a report this week on the need to embrace innovative educational technology in the U.S. effort to improve higher education. Knewton was among a group of private-sector “edupreneurs” included in the report. Read more in this article from the Financial, and be sure to check out our blog post about our inclusion in the report here.)

4. Free Websites Use Social Networking Tools to Share Content

As teachers become increasingly interested in incorporating social media into classroom lessons, new websites are springing up to meet teachers’ needs. Read more about the free tools offered by various websites in this article from eSchoolNews.

5. House Bill’s ‘New Priorities’ Don’t Include Ed Tech

State education technology grants are among the targets of the Setting New Priorities in Education Spending Act (H.R. 1891), which seeks to eliminate “wasteful” national education programs. Enhancing Education Through Technology, or EETT — the only program providing federal edtech funding — would be among the eliminated programs. Read more in this article from THE Journal.

 

B-School Facilities: New Study Spaces at Top Schools

May 20th, 2011

The most important part of b-school is almost certainly the people — professors, fellow students, alumni, recruiters, etc. But if you’re shelling out the cash to attend a top school, you should also keep in mind the school’s facilities.

In the past few years, several top schools have made massive improvements to their campuses; others have major plans in the works.

Here are a few notable developments:

Stanford Graduate School of Business: Knight Management Center

After 10 years of planning and 3 years of construction, Stanford unveiled its brand-new Knight Management Center in April 2011. In 2007, Stanford made significant changes to the MBA curriculum, many of which called for smaller class sizes; the Knight Management Center was built to reflect these changes (for example, there are a variety of designated rooms for individual study, group work, and class breakout sessions). The Knight Management Center is named for Phil Knight, MBA ‘62 and the founder of Nike, who made a $105 million donation toward the building. The Center is seeking a LEED Platinum rating for environmental sustainability.

Some of the features of the Management Center include:

  • Bass Center: “intellectual heart” of the building, with classrooms, group/individual study spaces, and the library
  • Helmsley MBA Lounge: place for casual student gatherings
  • Comex Auditorium: for lectures, speaker series, conferences and other large gatherings (up to 600 people)
  • Arbunkle Dining Pavilion: blends indoor and outdoor dining spaces, seats up to 400
  • Coffeeshop operated by popular local cafe
  • Outdoor spaces for student meetings and gatherings
  • Underground parking garage

Learn more about the Knight Management Center here.

MIT Sloan: Building E62


Officially opened in September 2010 — and in spite of what Boston.com called its “characteristically un-glam designation” — MIT Sloan’s Building E62 was designed to be the “heart of MIT Sloan.” E62 was designed to bring together Sloan’s faculty in one building, as well as to accommodate classes and collaborative work; before E62 was build, Sloan students didn’t have one particular place in which to congregate. Sustainability was also a key aim of the building from the beginning, and the building has applied for LEED Gold certification. (Read more about the green building process here.)

Some of the features of E62 include:

  • A cafeteria on the ground floor, open to the public
  • Faculty offices to bring together all business school professors in one place
  • State of the art classrooms with cutting-edge instructional technology
  • Functional study rooms built for collaborative work
  • Eco-friendly design

Yale School of Management: Edward P. Evans Hall

A rendering of Edward P. Evans Hall

Yale’s SOM celebrated the groundbreaking for Edward P. Evans Hall, the new business school campus, this April. According to a Yale press release, the school’s current campus, “a collection of renovated mansions joined to modern buildings, has constricted Yale’s SOM’s growth.” The new building, which will be funded in large part by a $50 million donation from Yale College alum Edward P. Evans, will feature state of the art classrooms, offices and gathering spaces around a central courtyard. It is scheduled for completion in 2013. The school also plans to employ green building techniques in the building of the campus.

According to the lead architect from Foster + Partners’, the architectural firm designing the campus, some of the most important goals include:

  • Classrooms that enable interactive dialogue and discussion
  • Classrooms, breakout rooms and other spaces to facilitate teamwork
  • Flexible study environments
  • Capacity to host major business school community events

Columbia Business School: New Manhattanville Campus

Columbia is currently in the planning stages for a new 450,000 square foot campus in West Harlem’s Manhattanville neighborhood. In fall 2010, the school announced that Henry R. Kravis ‘69, the co-founder, co-chairman and co-CEO of Kohlberg Kravis Roberts & Co., had donated $100 million (the largest gift in the school’s history) to the Business School for the project. The facilities will be designed by the architectural firm Diller Scofidio Renfro, well-known for designing the High Line park in New York City as well as many other structures.

While Columbia’s expansion into West Harlem has been met with a great deal of opposition by the neighborhood’s residents, Columbia maintains that the new location will help broaden community engagement programs and support local entrepreneurs, in addition to providing Columbia students with larger, state of the art facilities. The school hopes to have the first phase of construction complete by 2015.

U.S. Chamber of Commerce Spotlights Knewton's Potential to Transform Higher Ed

May 19th, 2011

College costs are soaring. Government funding for education is being cut. Increasingly tech-savvy students are frustrated with outmoded educational practices.

Higher education needs a face lift.

This is the argument at the heart of College 2.0: Transforming Higher Education through Smarter Innovation and Smarter Regulation, a report released on May 16 by the Institute for a Competitive Workforce, part of the U.S. Chamber of Commerce.

But it’s not all bad news. Change is on the horizon. As the report notes, “an array of forces is now working to disrupt the traditional business models of higher education,” many of them private sector companies looking to effect lasting change and shake up the status quo.

The report features 10 “Spotlight Innovations” — “potentially game-changing” products “helping usher in this transformation to a new technology-driven, student-centered model of higher education.” Knewton is proud to be included in the list.

“Spotlight Innovations” Companies:

Knewton

Knewton is “seeking to revolutionize learning in higher education, applying… adaptive learning technology to entire college courses and programs of study… Rather than merely dumping a standard textbook into electronic format, Knewton’s API creates an individualized electronic textbook for each student over the course of the student’s semester. Knewton’s innovation is primarily one of scale and precision.”

Khan Academy

Khan Academy’s library of online tutorials has grown to contain over 2,000 videos;  “the real breakthrough, however, came when the Khan Academy developed an interactive interface for users to access the video tutorials.”

DeVry University

“Using a combination of online learning and classroom instruction, DeVry offers associates, bachelors, and masters degrees in a wide variety of disciplines… DeVry reports that 90% of its graduates on the active job market are employed within 6 months of graduation.”

StraighterLine

StraighterLine “offers perhaps the most affordable for-credit online courses on the Internet.” Though StraighterLine does not offer degrees, the company has “agreements with more than 20 accredited, degree-granting institutions guaranteeing transfer credit for StraighterLine classes.”

Western Governors University

“Western Governors University (WGU) was founded in 1997 as a nonprofit virtual university… Its educational model is based on one of the most promising aspects of online learning: the ability to measure student progress in terms of competency rather than classroom hours.”

2tor

“2tor represents the entry of online learning into the traditional higher education realm… 2tor works with college and university faculty to develop high quality e-learning versions of their course material.”

National Center for Academic Transformation

The non-profit National Center for Academic Tranformation launched its Program in Course Redesign “to demonstrate the potential of online learning to both improve student outcomes and reduce costs… NCAT has been widely hailed as one of the few breakthroughs in the area of lowering the cost of instruction while improving learning outcomes.”

MyEdu

“MyEdu empowers students to take control of their college experience, graduate faster, and save money… it provides, through a single portal, key information that students need to make well-informed choices as they navigate college.”

Collegiate Learning Assessment

“One of the major deficiencies in higher education is the inability to measure the quality of student learning and determine how much students are actually learning from enrollment to graduation… [the Collegiate Learning Assessment] is built to help institutions assess and improve students’ higher-order thinking skills…”

Moodle

Moodle is a learning management system that “helps teachers and schools create online versions of their courses… unlike other learning platforms, Moodle embraces an open source philosophy.”

To read more, check out the full report.

Knerd Tip: How to Protect Your Hard Drive

May 19th, 2011

The hard drive on my work laptop failed to boot last week after encountering a bunch of corrupted files. After trying all the options for fixing it myself—solutions like “reset the PRAM”—I took it to our system administrator and asked him to completely wipe the hard drive rather than try to fix the files and risk dragging out a repair.

Sound like a disaster? Actually, it wasn’t so bad — thanks to a few key preparations I’d made in anticipation of this moment.

Here’s why I wasn’t worried about wiping the hard drive:

Dropbox: day-to-day storage, synching, and versioning

We use Dropbox at Knewton to sync files with groups who need them, but I also keep most of my important files in the Dropbox folder. I use one folder called “Current Work” that always has recent stuff—the same way someone typically uses the “desktop” folder. It removes any hassle from working on multiple computers. Plus, every single file is versioned, so I have access to old versions if something goes awry.

I use a Pro 50 account that backs up 50 GB for $10/month.

After HD refresh: installed Dropbox. All the files were re-synched over the course of 4 hours.

Download Dropbox ›

Backblaze: continuous backup

My entire hard drive backs itself up continuously for $5/month.

After HD refresh: downloaded a 37 GB zip file of my old files—6 hours overnight thanks to FiOS—and unpacked it using StuffIt Expander (free). Copied over the files I wanted to recover, trashed the rest.

Sign up for Backblaze ›

Xmarks: bookmark synching

This syncs my bookmarks across all browsers on all my computers. Free.

After HD refresh: installed Xmarks on all browsers, logged in, and got my bookmarks back.

Sign up for Xmarks ›

What was missing?

My applications. Before wiping the HD, I wrote down a list of the apps I wanted to reinstall (I’ve included the list at the end of this post). After getting a fresh OS X install with MS Office, I spent another 30 minutes installing the remaining apps and entering registration keys (thanks, email confirmations). I recovered the plist (preferences) files for some of the important apps like Coda, but otherwise it wasn’t a big deal to start fresh.

Here’s my list of essential Mac apps:

  • A Better Finder Rename – rules-based bulk file renaming
  • Adium – chat client
  • Backblaze – continuous backup
  • Caffeine – temporarily disable screensaver and sleep state
  • Cinch – snap windows to half/full screen
  • CloudApp – file sharing via short URL
  • Coda – web development coding and file management
  • Dropbox – file synching, backup, and versioning
  • f.lux – shifts the monitor color temperature at night
  • Growl – application notifications
  • Jing – easy, lo-fi screencasts and sharing
  • join.me – live screen sharing
  • ScreenFlow – record and edit screencasts
  • ScreenShade – dim the monitor brightness, including external monitors
  • Skype
  • TextWrangler – TextEdit replacement
  • Transmit – FTP
  • Tweetie – Twitter client

Why HBS Developed the Case Method — and What It’s Like Today

May 19th, 2011

If you’ve begun your b-school research, you’ve probably heard about the “case method.” Many business schools (Harvard perhaps best known among them) either base their curriculum on the case method or use it in some courses.

If you’re looking to apply to MBA programs, you should definitely be familiar with this pedagogical approach.

Here’s a primer:

What the case method is:

The case method takes its name from its use of case studies — that is, written descriptions of actual business situations. Case studies present real-world business or policy situations without obvious resolutions, as well as contextual information that would help inform an analysis of that situation (ex. financial statements and information about employees, products, markets, etc).

In case method instruction, MBA students are expected to read selected case studies and come to class prepared to discuss potential strategies or approaches to the business issue at hand. The professor guides the discussion, with the aim of helping the students develop a keener business judgement and a larger arsenal of problem-solving skills. According to HBS, students “place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis – examining the causes and considering alternative courses or actions to come to a set of recommendations.”

The history of the case method:

Many credit Harvard with the origins of the case study. According to “Making the Case,” an article in Harvard Magazine, the method actually began with Harvard law school professors in 1870, and didn’t make its way to HBS until 1920, when its new dean (a Harvard Law School graduate) advocated for its use.

As the Harvard Magazine article states, “after convincing a marketing professor to create the first business casebook, [the dean] then provided funding for a broader program of casewriting, built around real business issues and yet-to-be-made decisions.” Today, many business schools — including HBS, Ross, Darden, and INSEAD — publish case studies which are used at MBA programs around the globe.

Why the case method:

A common criticism of MBA programs is that they don’t provide students with the real-world experience they need to be effective managers and decision-makers. The development of the case method was in part a way of addressing these concerns, and blurring the lines between the “real world” and the classroom.

As Darden professor Ken Eaders (an advocate of the case method) says in this Youtube video, Why Cases?, what students need is not to read business books. After all, anyone can do that. The case method is unique in that it gives students impromptu, in-the-trenches decision-making and leadership experience — and helps prepare them for “real life” post MBA.

The cons of the case method:

While the case method is a popular b-school approach, most schools incorporate it only partially into their curriculum. Schools that use it for close to 100% of their curriculum, like Harvard and Darden, are the exception rather than the rule.

Here are some common criticisms of the case method:

  • It works better for certain subjects than others (ex. the case method might not be as useful for finance as for strategy).
  • A class solely focused on cases does not allow time for students to develop an arsenal of tools and knowledge to prepare them to analyze those cases most effectively. While students get plenty of time to discuss cases, they have little time to cover the “nuts and bolts” of specific business disciplines.
  • In the case method, students learn primarily from their peers, rather than their professors — shouldn’t they be benefiting above all from the expertise of the instructor?

What case study classes look like:

Interested in checking out a case study class? Thanks to Youtube, you can. Here’s a video of a Darden case study class. You can also check out Harvard’s Inside the HBS Case Method 2010 video for more information.

What do you think of the case method? Do the schools that you’re applying to take this approach?

MBA News Roundup: MBA Oath, Paying for your MBA, and B-School Grads in Tech Startups

May 18th, 2011

Welcome to another installment of Knewton’s MBA News Round-up! This week, check out articles on the job market, the MBA oath, how to pay for your MBA, and newly minted MBAs in tech startups.

1. New MBAs See Better Job Market as Employers Turn Focus to Growth

Concerned about your job prospects post MBA? Good news: better placement rates ahead as employers get optimistic.

2. Why I’m Signing the MBA Oath

We first reported about the “MBA Oath” several roundups ago. Here’s a personal manifesto from one HBS student who supports the controversial idea.

3. How to Pay for Your MBA

After the honeymoon of acceptance is over, it’s time to make arrangements for the coming year. Here’s some no-nonsense advice on how to tackle those tuition bills.

4. More MBA Students Seeking Entrepreneurial Skills

Students are turning toward entrepreneurship with intensified interest, whether it’s because they want to be able to manage a range of projects in an organization or develop the skills necessary to run their own enterprise.

5. MBAs Make Their Way in Engineer-Crazed World

Interested in working for a tech startup after graduation? Check out this must-read article on the challenges of nabbing these coveted positions.

Businessweek Reports: Higher GMAT Scores for Younger Test-takers?

May 18th, 2011

Early bird gets the… higher GMAT score?

Some interesting data about average GMAT scores in a recent GMAC publication indicates that this might just be the case.

According to the report, the average score of people who took the GMAT in 2009-10 at age 20 or 21 was 575. For test-takers who were 22 or 23, however, the average score was 536 — a not-insignificant 39 point decrease. (You can check out the data for all age groups in the table at the end of the post.)

When our resident GMAT fanatics came across this data in GMAC’s report, we were intrigued, and passed it onto Businessweek. You can read their take on the data here.

The moral of the story? If you’re a college student or soon-to-be grad with business school in your 5 year plan, take the GMAT now. You can hold on to your score until you’re ready to apply, and you’ll have one less thing to worry about when you’re putting together your applications. Need more convincing? Check out 5 Reasons to Take the GMAT During College or Right After.

Here’s the data for all age groups from the GMAC report (data is from 2009 – 10):

MBA Admissions Tip: Approaching the Career Goals Essay

May 18th, 2011

This post comes to us from our friends at Clear Admit. For more expert admissions advice, check out their blog.

With essay topics for the coming year already starting to be released by some schools, there are applicants who are eager to get started on their written applications. Though essay questions tend to vary year to year, the two things that nearly every prospective student can count on being asked are “What are your short-term and long-term post-MBA goals?” and “How will Business School X help you achieve these goals?”

These are the fundamental questions of the entire application process; identifying clear answers will help in everything from creating a list of target schools to communicating effectively with recommenders and interviewers down the line. As such, it’s a great idea to begin drafting answers to the Career Goals essay early and often! To help you get started, here are some general pointers:

Whether the essay is 1,000 or 500 words long, the adcom looks for applicants who offer fully defined long- and short-term career goals, sound reasons for pursuing an MBA at this point in their careers, well-informed interest in School X and specific plans to contribute to the campus community if they are admitted.

The key to successfully tackling each of these components is specificity. In presenting future goals and explaining one’s motivation for seeking an MBA, it is crucial to present well-defined and feasible objectives. Unlike the undergraduate experience at many American colleges and universities, MBA adcoms believe that students need a fair amount of direction at the time they enter the program in order to take the right classes, join the appropriate clubs and seek the best internship. Everything is oriented towards preparing for the post-MBA job, so specifying a specific industry and function for the short-term is of the utmost importance. In addition to identifying goals for the adcom, it is also important that applicants explain their interest in their particular plans. Along the same lines, applicants should comment on what they hope to accomplish in their target positions.

Admissions officers understand that successful students are focused in their ambitions, and one of the best measures of this is what they have done so far. Not every school asks for this explicitly, however in most situations a Career Goals essay is more compelling when it includes a brief but coherent career history summarizing the applicant’s work history to date. This should reveal the continuity between one’s previous professional experiences and goals for the future. A great essay manages to thoroughly and efficiently address each of these elements, with a nice balance between the ‘career progression’ section, the ‘career goals/why MBA’ section and the ‘why School X’ section.

Another critical part of this essay is the explanation of one’s interest in a given program, as the adcom is sensitive to whether or not applicants are serious about attending if admitted. Individuals who name specific classes that are relevant to their goals, recount their impressions of the campus culture based on a class visit, or share what they’ve learned from discussions with alumni and students will be in good shape. The aim is to convey the fact that the applicant has conducted extensive research and is making an informed decision in applying.

Beyond convincing the adcom of their genuine interest in the program, it is also important for applicants to keep the following concept in mind: any fair trade necessitates mutual benefit. In other words, in addition to showing that School X is the best MBA program for one’s needs, the applicant should demonstrate to School X that he or she will enrich its community. A strong candidate describes insights he or she could contribute in class, and offers detailed intentions for getting involved in campus activities.

These general pointers should set applicants on the path toward crafting a great Career Goals essay, the centerpiece of any compelling candidacy. Happy writing!  For a free assessment of your candidacy, feel free to send us your CV or resume.

GMAC: The MBA Job Market Is Looking Up

May 17th, 2011

Aluminum BusinessmanTrying to decide whether to apply to business school? Recent news of an improved post-MBA job market might help tip the scales.

CNN Money reports that 54% of graduating MBA candidates surveyed in March 2011 reported having a job offer lined up–compared to 32% of respondents last year. The survey, which was conducted by the Graduate Management Admission Council, also found salary numbers to be increasing. New b-grads reported earning an average base salary of $91,433, up from $89,141 in 2010.

Importantly, the survey found this improvement present in salary and hiring numbers across all b-schools — not just in the top tiers.

Read more about the survey results in this article from CNN Money.