EdTech News Roundup: Competition for Virtual Students, QR Codes in Higher Ed, and Textbook Rentals on the Kindle

July 29th, 2011

computer lab - 4th gradeIn this week’s EdTech News Roundup, read articles about competition for virtual students, social media’s place in the classroom, QR codes in higher education, and more.

1. Competing for the Virtual Student

As the for-profit sector gets into the virtual school business, public schools focus their attention on attracting online students. Read more in this article from THE Journal.

2. Social Media Find Place in Classroom

As social media grows in popularity, schools are not only allowing students to use it — they are encouraging it for educational purposes. Read more in this article from USA Today.

3. Has Tech Reached the Tipping Point?

Yeshivas Ohev Shalom, a 15-student Orthodox Jewish high school in Los Angeles, is the first U.S. Jewish school to offer all of its secular studies via a virtual charter school. Read more about the yeshiva’s decision to go digital — and about the larger edtech-related discussions taking place in the Jewish educational community in this article from The Jewish Week.

4. Campus Tech a Top Factor in College Selection and Perceived Career Success

College administrators value technology, but other priorities often get in the way, according to CDW-G’s 2011 21st-Century Campus Report. The report is based on a survey of more than 1,200 college students, faculty, IT staff and administrators. Read other highlights of the report in this press release from BusinessWire.

5. Quick Response Codes Catching On in Higher Education

QR codes are gradually catching on in American higher education for everything from promoting an on-campus event on a flyer to directing a student to supplemental reading material from a course syllabus. Read more in this article from eCampusNews.

6. Amazon Launches Kindle Textbook Rental Service, Allows Students to Store Notes in the Cloud

Students can now rent textbooks on their Amazon Kindle, saving up to 80% off textbook list courses. Read more on TechCrunch.

 



8 MBA Application Myths to Ignore

July 29th, 2011

/lalalaHeard any of the following application myths before?

“If you’re over 27, you should have the word ‘director’ in your title.”
“If you went to Harvard for undergrad, you’re in everywhere.”
“If you broke 750, you don’t need any work experience.”
“Don’t even bother applying Round 3.”

If you’re intimidated or galvanized by any of the above statements, here’s a hard, reality-restoring look at resume embellishments, “sexy” companies, application rounds, and what your exotic work experience will really do for you.

1. 30 is too old.

Some people have a negative outlook or believe that instilling fear in others is the best way to get attention or qualify themselves as experts. There will always be some “authority” out there who sets an arbitrary cut-off specification for anything career or life-progression related. You will always be “too young,” “too old,” or “too inexperienced” in the eyes of naysayers for whatever it is you want.

As you probably know deep inside, there is no cut-off. You will find people who are 37 or even 40 in MBA programs; the adcom simply wants to see that you have made the most out of your working life. For every year that you are out of college, you need to demonstrate increased responsibility and achievement. Ultimately, it’s up to you to decide what you want and whether you are willing to make the necessary sacrifices to get it.

2. If you didn’t break 700, you don’t stand a chance at a top school.

Forget 700; some people will tell you that if you didn’t break 750, you don’t stand a chance. The fact remains that there are a good number of applicants who didn’t break 700 accepted to Harvard and Stanford each year. Just check out Sanford Kreisberg’s post for one person’s take on the matter. If you work for a company like Google or Apple, have a 3.8 from Yale, and scored a 680 on the GMAT, you could definitely be admitted to a “top 5” or even “top 3” school over someone with a spottier work history and a 750 GMAT score.

3. It’s much, much easier in Round 1.

Rumor has it that your odds of admission go up if you apply Round 1: more spaces available and thus, a higher probability you will snag a slot. As spaces fill, admissions officers are more discriminating, or so experts say.

All this said, apply when you’re ready. Round 1 applicants tend to be very prepared and self-aware, so it makes sense their applications would be more successful (it doesn’t necessarily mean any special luck is on their side). Unless you’re dealing with rolling admissions and are told otherwise, you don’t get bonus points for submitting your app early. Since standards don’t fluctuate much, the adcom will have a sense of where your app stacks up against the rest before they even see what the tide brings in. Don’t turn in an app that is less than your best – remember that you may reapply should this year not work out, and your app will be on file for years to come.

4. If you have exotic work experience, you’re in everywhere.

As admissions consultant Sandy Kreisberg has said, there is a “small pot” for certain kinds of “cream” at HBS. That said, the “pot” is indeed smaller for certain categories of applicants. As a result, the admissions process is always more conservative than people expect it to be. Stories of non-traditional applicants tend to travel faster; everyone hears about poets, opera singers, and fashion designers who somehow land seats at the nation’s powerhouse programs. While successful applicants of this nature exist, they don’t make up the majority of acceptances. There’s no way around it: work experience, GMAT scores, and GPAs are generally what get people in.

For admissions tips for non-traditional applicants, check out my blog post on the subject.

6. The interview doesn’t matter.

To determine exactly how much the interview “matters” in quantifiable terms, simply look at the numbers. If every admitted student must interview, you know you can’t get in without an invite. If only a small portion are invited to interview and over 60% of those invited students are admitted, the interview itself is probably a less decisive factor (it’s more crucial, for instance, that you survive the cut-off to begin with). If, however, 70% of applicants are invited to interview and only 30% of those are admitted, then it becomes paramount that you perform well during the interview. It’s less of a box to check and more of a contest.

7. Certain companies are “sexy” and others aren’t.

While it’s true that brands like Google and Apple can turn a resume into gold, the length of time for which you worked at a company also matters, as does your title there and any indication of career progression. Wherever you work, you need to demonstrate that you can rise to the top of your peer group and distinguish yourself.

Keep in mind that if you do not work for a “sexy” company, you can add sparkle to your resume through your GMAT and GPA and other stats as well as extracurricular activities and community involvement. Thus, it is unlikely that a single isolated aspect of your profile will get you in or keep you out.

8. Your GPA doesn’t matter.

Every year, some applicants do gain admission to HBS, Wharton and other top programs with 3.2 GPAs and even 2.9s. However, this is not the norm. And remember that if you don’t work for a brand name company or have an outta-the-ballpark GMAT score, high grades from a respectable institution will boost your application profile. Otherwise, you’re asking the adcom to take a big risk when admitting you. At the very least, strive to avoid raising any red flags with your undergraduate performance.

Two Shortcut Formulas for Set Problems

July 28th, 2011

If you’re one of those people who goes crazy over overlapping sets problems, this post is for you. Oftentimes, Venn Diagrams are the way to go on these problems, and I highly recommend that you master them in our GMAT course. However, if you’re more formula-oriented, there’s a handy shortcut you can use.

Let’s say we consider all the athletes at a school. We consider those on the football team and those on the hockey team. Some athletes are on both teams, and some athletes are on neither team. Let’s assign the following variables:

F = number of athletes on the football team (including those who also play hockey)
H = number of athletes on the hockey team (including those who also play football)
B = number of athletes who play both football and hockey
N = number of athletes who play neither football nor hockey
T = total number of athletes at the school.

The following formula would apply:

F + H – B + N = T

This applies to any pair of overlapping sets. You add the total number in each group (including the overlap in both cases), then you subtract the number in the overlap, add the number in the neither group, and that gets you the overall total.

In general, you could think of it as:

(Total in first group) + (Total in second group) – (overlap) + neither = Overall total

Now, it’s important to keep in mind that the total for each group includes the overlap and not just those elements that are only football or only hockey.

“All that is great,” you might say. But then you’d add, “What about the really annoying problems that involve not two but three overlapping sets?” Well, there’s even a formula for that situation. In general, if you have three overlapping groups, the formula would be:

(Total in Group 1) + (Total in Group 2) + (Total in Group 3) – (Overlap of 1 and 2) – (Overlap of 1 and 3) – (Overlap of 2 and 3) – [2 * (Overlap of 1, 2, and 3)] + (total in none of the groups) = Overall total

Very important reminder: When we say “Total in Group 1″, we mean everything in Group 1, including the elements in the overlaps. It does not mean those elements in Group 1 only!

If you’re curious about why we subtract the overlaps, it’s essentially because in adding up the totals of each group, we count the overlaps more than once. For example, in adding the totals of Groups 1 and 2, the overlap between them gets counted twice, so we must subtract out one of them. When we add the totals of all three groups, the overlap of all three groups gets counted 3 times, whereas it should only be counted once; that’s why we subtract that overlap twice.

Now, the formula is a great tool, but as you probably suspected, having it memorized is just a first step. The difficulty of GMAT problems lies not in complex formulas and calculations, but in the quirkiness of their constructions and setups. Try your hand at these two problems to see what I mean. The first is an Official Guide problem, and the second is one of my own. As usual, feel free to post your step-by-step solution in the comments. Good luck!

1. Of the 200 students at college T majoring in one or more of the sciences, 130 are majoring in chemistry and 150 are majoring in biology. If at least 30 of the students are not majoring in either chemistry or biology, then the number of students majoring in both chemistry and biology could be any number from

A) 20 to 50
B) 40 to 70
C) 50 to 130
D) 110 to 130
E) 110 to 150

2. In a particular neighborhood of 150 households, some households have no electronic devices. The rest have some combination of televisions, laptops, and stereos. 75 households have televisions, 50 have laptops, and 20 have all three devices. If 45 households have exactly two of the three devices, and the number of households that have stereos is four times the number of households that have none of the three devices, how many households have stereos?

A) 84
B) 88
C) 92
D) 96
E) 100

EdTech Tweets You May Have Missed: Google+ Education Potential, Dropouts & the Economy, 21st Century Humanities

July 27th, 2011

MBA Admissions Tip: Using Rankings to Your Advantage

July 27th, 2011

This post comes to us from our friends at Clear Admit. For more expert admissions advice, check out their blog.

There are numerous sources that can knowledgeably rank the “top” MBA programs.  However, because business schools receive different rankings depending on sources’ criteria, it can be difficult to understand which are the “best” schools.  Therefore, today we’d like to talk about how b-school applicants can use rankings to discover the “best” schools—for them.  Although the general merits of each school are important, we also believe that it is important for MBA applicants to rank schools based on their individual needs and interests.  We encourage applicants to use official MBA school rankings in the following ways:

1. Use rankings to create a consensus. Sources rarely have the exact same rankings as each other, and therefore trying to determine the “top 5” schools can be frustrating.  However, it’s best to compile these different sources of rankings to form a consensus regarding the top schools.  For example, if your target program is consistently listed in the top 15, regardless of its individual ranking among different sources, you should feel confident that it is regarded as a top school by industry professionals and future employers.  You may not be able to pinpoint the ultimate “number one” school, but you will be able to distinguish between the different tiers of schools.

2. Consider individual rankings. MBA applicants should assess schools based on how they will help them gain what they want from their business school experiences.  Therefore we urge you to ask yourself—what matters most to you in an MBA program?  Some applicants may value strict adherence to the case method more than the amount or size of research centers, whereas other applicants may want a large number of diverse student organizations or a strong joint-degree program.  Looking at the individual criteria from which rankings are calculated may help you judge business schools based on the specific factors that matter most to you.  For example, if you are interested in entrepreneurship, then perhaps you should consider applying to an MBA program with a strong program in this field, even if it receives lower scores in other areas—especially if these areas are not a main concern for you.

3.  Think about where you want to go after business school. In addition to considering what you want to get out of your business school experience, you should think about how business school will help you pursue your future career.  Therefore, some important rankings to consider may be the number of internships students gain at a particular MBA program, or how many recruiters from different fields visit specific campuses.  These rankings may be especially important if you need to follow a specific career path to achieve your career goals.

In addition to studying rankings, we encourage b-school applicants to do further research in understanding the comparable merits of business schools, such as perusing admissions information, talking to professors and students, and visiting campuses. Furthermore, we encourage applicants to check out our Clear Admit School Guides, which offer detailed profiles of the leading MBA programs.  Best of luck to those researching business schools!

Must-Read MBA Blogs, Part 2

July 26th, 2011

A few months ago, we shared some of our favorite MBA blogs. Ready for another sneak-peek in the lives of MBA students and applicants? Check out these must-read weblogs from current and future MBAs.

1) Ellipsing My Way… to Business School

Richard Battle-Baxter started his blog last year to write about his GMAT prep and b-school application journey. He’s now about to start business school at Cornell’s Johnson School of Management — and he’s still chronicling his journey!

2) ¿Por Qué… MBA? One girl’s MBA application journey!

“¿Por Qué….MBA?” is written by an “enthusiastic, hopeful female consultant” applying to business school. Her witty, honest, and comprehensive posts about the GMAT prep and MBA application process are must-reads for anyone applying to b-school.

3) MBA Journals

Like the FT, whose MBA blog we featured previously, Bloomberg Businessweek recruits MBA students to write blog posts about their experiences. The 8 bloggers behind their MBA Journals attend schools all over the world.

(photo from MBA Journals)

4) School-Hosted Blogs

Sure, MBA students writing for b-school admissions offices certainly won’t be as transparent or unbiased as unaffiliated bloggers. But that doesn’t mean their posts aren’t worthwhile. Reading about others’ experiences at your dream school will help give you a sense of MBA life.

New Integrated Reasoning Sample Questions from GMAC (via the NY Times)

July 25th, 2011

This past weekend, the New York Times‘ “Education Life” section trained its expert eye on grad school — or, in other words, “all those acronyms beyond the B.A.”

There are several articles about the MBA in the section — including a Q&A with HBS’s new dean, an article about international MBA programs, an analysis of the ROI of various grad programs, and more. You can check out the entire Grad School issue here.

The section also contains an article titled “GMAT Makeover,” detailing the new Integrated Reasoning section of the GMAT, which will make its debut in June 2012. For those aspiring MBAs trying to get a sense of what IR is all about — and whether they should avoid it by taking the test before next June — the article also contains 4 official sample questions provided by GMAC.

Click here or on the image below to try the questions for yourself!

Once you’ve given the questions a shot, let us know what you think of the new section in the comments!

MBA News Roundup: Innovative Companies, Brain Drain to Social Enterprise, and the MBA Social Network

July 25th, 2011

Welcome to another installment of Knewton’s MBA News Roundup! This week, check out articles on social enterprise, surviving b-school with a significant other, the Beat-the-GMAT community, and the most innovative companies out there (today and tomorrow).

1. Brain Drain of MBA Students to Social Enterprise

Rick Cohen of the Nonprofit Quarterly identifies social enterprise as the trendy new career to “seize the imagination of the global elite.” If social enterprise is making its way into your MBA aspirations this fall, be sure to read this article to understand the potential pitfalls of your goals.

2. How Couples Make It Through Business School

You may have heard the horror stories: ambitious woman enters b-school only to realize her significant other doesn’t measure up to the alpha males present; wife decides to get an MBA of her own while waiting for her husband to finish his; divorce ensues. Planning to enter b-school with a significant other? Tips on how to “manage your expectations” will help you stay committed and enrich your relationship in the process of pursuing your dreams.

3. The Most Innovative Companies Today & Tomorrow

If you have your sights set on working for an ultra-innovative company or a disruptive startup post MBA, this article will help you code some creativity into the “DNA” of your work style.

4. Beat the GMAT Launches MBA Watch, a Social Network for MBAs

The go-to-place for all things GMAT and MBA launches MBA Watch, a social network which plans to pull together all the information about b-schools and applicants into one central location. Users can follow individual programs for new information and put in their own stats to see who they’re competing against.

5. MBA Mondays: Financing Options

If you’re interested in entrepreneurship and you don’t know what “preferred stock” means, make your way over to “MBA Mondays” for a whole host of mini lessons in every subject from finance to marketing.

6. This Email Got One Stanford Student A Huge Job

Strapped for a job? Sick of banging on the same castle gates? Try this simple, straightforward tactic. Possibly the best career advice you’ll ever get.

Interview with Swarna and Sara: Our Summer MBA Interns

July 25th, 2011

Sara Ittelson

This summer, we’re lucky to have Swarna Srinivas from HBS and Sara Ittelson from Stanford GSB working with us as interns in marketing and business development. Whether you’re looking for insights into the MBA experience or thinking about pursuing a career in edtech, this interview will give you some perspective from two women who have hands-on experience in both arenas.

1. Can you tell us a little bit about your background and why you decided to pursue the MBA?

Sara: As a consultant straight out of undergrad I learned a lot about business ‘in-the-trenches’, so by going to business school I wanted to round out any foundations that I may have missed and gain functional exposure that I hadn’t experienced as a consultant. After consulting I worked for Chicago Public Schools implementing performance management processes, so another driver of my pursuit of a MBA was a firm belief that ‘business-thinking’ could dramatically improve our nation’s education system. For me, finding a strong joint-degree program in education where I could meet other similarly driven individuals was a top priority.

Swarna Srinivas

Swarna: I grew up in sunny San Diego and moved out to the east coast when I started college at Harvard. At Harvard, I majored in economics and was actively involved in student government and numerous tutoring-based extracurricular activities. After graduating, I pursued jobs in tech, education, and entrepreneurship. I gained experience working in start ups, incubators, and venture capital before starting business school at HBS.

2. What is the most surprising or unexpected thing about the MBA experience?

Swarna: I have met so many great and extremely talented people. Everyone from your classmates, to your professors, to your career counselor wants to help in any way they can. They offer great advice and make you think hard about your career direction, the impact you want to make, and what’s most important to you.

3. What advice would you have for prospective MBA applicants?

Sara: Find a friend who is applying to law school. Ideally this friend is also your roommate. Then you can study and write essays together. It’ll make up for any deficit in your social life due to application season, without adding any stress that may come from prepping with other MBA hopefuls. If you really want to do it right, agree to go out for cupcakes for every interview or acceptance either of you get!

4. Are there any myths about the admissions process you would like to debunk?

Sara: I think after you’ve shipped off your application the blogs can do more harm than help. Some of the blogs had nonsense about the exact time of day that Derrick Bolton makes his famous calls and applicants posting when they got the call and their location to try and track his telephonic path around the globe. This stuff can make you crazy if you think the magic time has passed. I got my call later in the evening than I’d call a grandparent. That’s a lot of unnecessary angst!

5. You chose Knewton for your summer internship. What about this internship experience appealed to you?

Sara: I sought an MBA program that would allow me to build my knowledge in both business and education, Knewton is right where I want to be at the intersection of these fields using data and analytical thinking to make education more efficient and engaging. Not to mention, as an aspiring edtech entrepreneur, seeing a start-up from the inside is incredibly powerful and our technical team’s openness to educating me is invaluable.

Swarna: I chose Knewton for several reasons. I’ve always been passionate about leveraging technology to build high quality and accessible education. I was aware of Knewton’s great product offerings and strong vision before I started school. It’s been great to be part of a visionary, hard working, team that really wants to change the face of education.

6. The MBA is not for everyone. What kind of people do you think are best suited to pursue a full-time, 2-year MBA program?

Sara: A couple profiles are easy – 1) You want to start your own company while you’re in school. Go build the team, get the expert support, and apply each class directly to your immediate work. 2) You’re a career switcher. Why continue doing what you don’t really like? Instead network like crazy in your target career, and make the most of the summer internship. Otherwise it’s probably a really personal choice. What I have enjoyed most about the full-time, two-year program is the opportunity to really reflect and explore while not being accountable to anyone but myself for making the most of it. And, if you are someone who believes like I do that you will learn immensely from your classmates, being in a program where your classmates aren’t also juggling job expectations is a big advantage.

7. How have you enjoyed living and working in NYC thus far? Discover any favorite neighborhoods?

Sara: I have loved living in NYC. I’ve only been here a couple weeks so a favorite neighborhood may be a little premature but so far I have loved that every neighborhood seems to have a new place to explore around every turn. Even if I committed to not repeating a single destination all summer, I’d barely scratch the surface. And I’m not sure I could give up my daily stop at Oren’s for iced coffee.

Swarna: NYC has been great this summer.  A large portion of my MBA class is in New York for the summer, so it has been great to explore the city together and exchange stories on our summer internships.  In addition, there is a thriving entrepreneurship community here and it has been wonderful to take part and learn from one another.  As for favorite neighborhoods, Knewton has prime location right in Union Square.  It’s been great to explore this area with my co-workers, who have created a diverse list of favorite lunch spots.  Finally, I’m living in Columbus Circle.  Proximity to Central Park, numerous brunch spots, and plenty of cultural attractions makes it my favorite.

8. And now for the best part. Pick one from each pair:

A) MOMA or Metropolitan Museum of Art:

Sara: Met – Just saw Savage Beauty which was amazing.
Swarna: The Met, there is not enough time to see all the great exhibits they have!

B) Magnolia’s or Crumbs:
Sara: Write-in alert! Molly’s Cupcakes in Chicago. See answer #3 above.
Swarna: Tribeca Treats

C) Summer in New York or Christmas in New York:
Sara: Summer. It’s the obligatory answer for a summer intern.
Swarna: Both

D) Gossip Girl or Sex and the City:
Sara: Sex and the City
Swarna: Gossip Girl

E) Dive bars or rooftop bars:
Sara: Rooftop. Preferably with good Belgium beers on tap.
Swarna: Rooftop.

F) Woody Allen or Seinfeld:
Sara: Seinfeld
Swarna: Seinfeld

G) Shake Shack or Corner Bistro:
Sara: I just had Shake Shack for the first time 3 days ago and it was delicious! If this is even a remotely fair match-up then I’m moving Corner Bistro to the top of my list.
Swarna:Sara and I probably have the same answer – we just went to Shake Shack together and loved it.

H) Steve Jobs or Bill Gates:
Sara: Steve Jobs.
Swarna: Bill Gates.

I) The Economist or Bloomberg Businessweek:
Sara: Economist.
Swarna: Economist.

J) Pumps or flats:
Sara: Flats. There’s nothing worse than the “I can’t walk in my own pumps” hobble. Regardless of heel, if you can’t walk to a meeting or through the airport as fast as another coworker, you’re in the wrong shoes.
Swarna: Flats, I was thrilled when ballet flats came into fashion.

K) Kindle or Ipad:
Sara: iPad.
Swarna: iPad.

L) Twitter or YouTube:
Sara: Youtube.
Swarna: Youtube.

EdTech News Roundup: High Stakes Online Testing, Apps to Treat Autism, and Khan Academy’s Future

July 22nd, 2011

ExamIn this week’s EdTech News Roundup, read about the future of standardized testing, News Corp.’s future in edtech, and how Khan Academy is changing education.

1. High Stakes Online Testing: Coming Soon

As dissatisfaction with “fill in the bubble” standardized tests grows among parents and teachers, the federal government is allocating funds to develop new testing solutions using technology. Read more in this article from T.H.E. Journal.

2. S. Korea Leads Way for Paperless Classroom

As South Korea prepares to transition completely to digital textbooks by 2015, educational leaders in the U.S. are evaluating our own plans for digital education. Read more in this article from The Washington Times.

3. News Corp. Scandal Clouds Murdoch’s Move into Education

News Corp. recently acquired Wireless Generation and had been planning to expand its education holdings further; now, after the phone-hacking scandal at News of the World, these plans might be affected. Read more in this article from Education Week.

4. High Speed Internet Service to Be ‘Leveling Agent’ for West Virginia Colleges

High-speed internet will soon be available at colleges and K-12 schools across West Virginia, thanks to another local campus agreeing to share its Internet2 connection. Read more in this article from eCampusNews.

5. Using Touch Screens and Apps to Treat Autism

New apps specially designed for children with autism have, parents and educators say, “led to near-miraculous breakthroughs for children with a variety of disabilities.” Read more in this article from Education Week.

6. How Khan Academy is Changing the Rules of Education

Wired Magazine has written an in-depth article about the philosophies behind Khan Academy, a popular educational site run by Salman Khan. The site has some 2,400 videos (all recorded by Kahn) on subjects like math and science. Be sure to check the article out, as well as Audrey Watter’s “The Wrath Against Khan: Why Some Educators Are Questioning Khan Academy” on her blog, Hack Education.

7. iPad Training 101

A private school in  Michigan is taking a proactive approach to help familiarize its teachers with new technology. Read more in this article from T.H.E. Journal.

8. K-12 To See Double-Digit Growth in E-Learning Through 2015

K-12 e-learning is expected to grow in the double digits at least through 2015, according to a new study from Ambient Insight. Read more about the details in this article from T.H.E. Journal.

9. NYU Professor Vows Never to Probe Cheating — and Faces a Backlash

A NYU professor wrote a controversial blog post about why he’ll never use Turnitin, an anti-plagiarism software program, again. Read more in this article from The Chronicle of Education’s “Wired Campus” blog.