The Knewton Blog



Front row seats to the Fourth Annual International Pillow Fight in NYC: Things get really good at 1:05. It may look like people are just gently waving their pillows in the air, but take it from Jess’s on-the-ground video: it’s a pretty intense scene down there.

Posted in Inside Knewton, Knewton | No comments



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Nathan Lasche (@nlasche) and Jessie Shabin (@jshabin) are at SXSW this year (2012)… Go say hi! Pete, Ashley, Brian, and Dave Cascino are heading to the NYC Startup Meetup at South by Southwest, a sweet event that’s bringing together all kinds of folks from the NY tech scene. Ashley’s presenting on Knewton and the adaptive learning software she’s been working on.

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This post comes to us from our friends at Clear Admit. For more b-school admissions advice, check out their blog. For all you “early birds” who are planning to apply to business school this fall, we wanted to offer a few tips on managing your time as it relates to the GMAT exam. Because this is an important element for many applicants in determining at which schools they will be competitive, it’s best to prep intensively and… Read more

Posted in GMAT, MBA Admissions | No comments



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Last Friday was Knewton’s first Hack Day of the year, and the ideas were flying. Ideas — and sawdust. On Hack Day, Knewton team members take a 24-hour break from regularly scheduled workday programming so they can dive into any projects they’ve been itching to develop. The result? New features that students have requested, tons of product possibilities, and, if we’re lucky, a beautifully organized kitchen (see below for a peek at the projects). We… Read more

Posted in Inside Knewton, Knewton | 18 comments



HBS Class

As Andy wrote about a while back, business schools post a lot of amazing resources online for aspiring MBAs to learn about their offerings. Harvard Business School has some great videos on its Youtube channel that walk students through the HBS approach to an MBA education. This video, “Inside the HBS Case Method,” explains one of the central tenets of the Harvard b-school curriculum: structuring classes around actual case studies from the business world. The goal… Read more

Posted in B-School Life, Featured, GMAT | 4 comments



If you’re in NYC on Thursday, Jan. 13, stop by the Knewton office for a Meetup hosted by Twilio! Come on over for snacks, drinks, and a walkthrough of how some of our developers used Twilio’s API to set up a text message-controlled door lock (you know, usual stuff). RSVP here >> Here’s the full program (and check out Twilio’s blog for more Meetup fun): 1. Sri (our Sys Admin) will demo the SMS door… Read more

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A while back our Tech and Academic teams released a big upgrade to our GMAT course content. Check out this video as Sean, one of our GMAT Content Developers, walks through some of the new features — and some of the old ones that got a boost. The highlights: An “On the GMAT” section so you can see how each concept will appear on test day “700+ Tips” for applying concepts on the toughest GMAT… Read more

Posted in Inside Knewton, Knewton, Product Updates | No comments



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We’ve been getting a lot of questions ever since our GMAT Choose Your Own Adventure video went up. Well, one question, really: How can I make one for my students? Answer: It’s easy! Youtube has a great tool called Spotlight that lets you make any video interactive. It’s really handy for lessons and quizzes. Essentially, you can ask students a question — or a series of questions — and when they answer show them a… Read more

Posted in EdTech, Education, Education & Technology, Knewton | 22 comments



That’s the nice thing about teaching online. When you post a challenge question, folks from all over the world come to give it a shot! Here’s a peek at the 10 cities with the most visitors to our latest tricky GMAT question. Bangalore is representing right now (New Delhi is close behind). As a Texan, I’m also glad to see Houston fighting its way on to the list.

Posted in Inside Knewton, Knewton | 6 comments



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Critical Reasoning questions compose a little less than one third of all the questions on the verbal section of the GMAT. Each CR question requires test-takers to analyze and/or identify certain parts of a specific argument – a vital skill not only for a high GMAT score, but also for success in business school (and business!) We’ve put together a list of 5 concrete tips to help you master the Critical Reasoning section of the… Read more

Posted in Featured, GMAT, GMAT Tips | One comment