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TechCrunch interviews Jose at Davos

Posted in CEO Jose Ferreira on January 30, 2012 by



Last week at the World Economic Forum in Davos, TechCrunch’s Mike Butcher snagged our CEO & Founder, Jose, for a quick chat.

Jose discussed the Knewton platform (what TechCrunch calls “personalized education on steroids”), along with a blog post he wrote for the WEF Forum Blog with some simple words of wisdom for entrepreneurs and VCs alike.

His advice?  “Aim big. Go after a giant problem, one of the great problems of our time,  a problem that, if solved, would usher in an era of large-scale transformation across industries and nations.”

A problem, that is, like education.

If it seems daunting, it is. But as Peter Thiel, one of the VCs at Founders Fund (a Knewton investor) puts it, “People do the same old thing because they think it’s less risky. We think it’s actually riskier to do the same thing as everybody else. It’s risky to be a lemming.”

Check out the interview for more:

For a behind-the-scenes look at Jose’s time in Davos, check out this awesome comic strip. Here’s a preview (click the image to see more):