As a countdown to the World Economic Forum’s annual meeting at Davos, we’re profiling all 30 of our fellow 2011 Tech Pioneer award winners. Check our full profile series to learn more.
What they do:
The cement industry is a notorious carbon emitter, responsible for a whopping 5% of man-made carbon emissions. Enter Novacem. Novacem’s new and improved cement actually absorbs more CO2 than it emits during production. That’s like… a negative carbon footprint.
Why it’s cool:
Well, we mentioned the part about the negative carbon footprint, right? Yep, Novacem’s cement actually eats carbon (well, okay, absorbs it, but you know what we mean). Novacem could reduce CO2 emissions by about 750-900 kg per ton–far more than any of the other options to reduce the cement industry’s massive emissions.