As a countdown to the World Economic Forum’s annual meeting at Davos, we’re profiling all 30 of our fellow 2011 Tech Pioneer award winners. Check our full profile series to learn more.
What they do:
Flexoresearch Group has created enzymes that allow laminated paper waste that would otherwise be thrown away (like milk cartons and fast-food wrappers), to be recycled. The enzymes recover the pulp and fiber from these paper products, which can be used to replace virgin pulp in new paper products or in building materials or automobile brake pads.
Why it’s cool:
Reduce, reuse, recycle: duh! Flexoresearch Group’s technology allows previously un-recyclable paper to be recycled. What’s more, the pulp recovered by Flexoresearch Group’s enzymes can be used in the developing world as a safe and inexpensive substitute for asbestos. And did we mention that the recovered pulp is almost about 40% cheaper than the pulp from freshly slaughtered trees? Environmentally-friendly, safe, and inexpensive: It’s a win-win… win situation.