As a countdown to the World Economic Forum’s annual meeting at Davos, we’re profiling all 30 of our fellow 2011 Tech Pioneer award winners. Check our full profile series to learn more.
What they do:
OPOWER helps utilities engage with and motivate their customers to save energy. The company’s platform compares customers’ energy use to their neighbors’, and gives them concrete suggestions on how to become more energy-efficient. The platform reaches out to customers in the mail, online, and on the phone–you don’t even need anything installed in your home.
Why it’s cool:
Saving energy is like making the bed. We all know we should do it, but sometimes it’s easy to rationalize laziness. In that sense, OPOWER is like your mother–except that instead of ensuring hospital-corners in your bedroom, it’s reducing CO2 emissions by 31 million metric tons and saving US customers 5 billion on their energy bills each year. Yeah, so much for that analogy.