As a countdown to the World Economic Forum’s annual meeting at Davos, we’re profiling all 30 of our fellow 2011 Tech Pioneer award winners. Check our full profile series to learn more.
What they do:
Admit it: sometimes you Google yourself. We all do. The problem is, other people are probably Googling you too. ReputationDefender allows consumers and businesses to shape their online persona by burying less-than-flattering mentions and promoting more positive material in search results. Consumers can also remove personal information like their credit score or mailing address from data aggregation sites; corporate brands and small businesses can ensure that one negative review doesn’t permanently slash their profits.
Why it’s cool:
It’s a jungle out there in cyberspace. Whether your ex has started a blog chronicling your every flaw or a well-networked customer has posted a negative review of your small business, ReputationDefender can help you regain power over your online identity. Their innovative technology prevents against unwarranted online attacks and gives consumers and businesses the ability to maintain their image and protect their privacy online.