As a countdown to the World Economic Forum’s annual meeting at Davos, we’re profiling all 30 of our fellow 2011 Tech Pioneer award winners. Check our full profile series to learn more.
What they do:
Tendril helps customers and utilities manage energy consumption. Its software gives customers a tangible sense of how much energy they’re using, and lets them measure their usage against their past performance, new goals, or other consumers. Plus, Tendril’s “smart-grid technology” means utilities balance energy demand better by actually communicating with their customers
Why it’s cool:
Energy-consumptions habits are a lot like healthy relationships: open, honest communication is key. After all, you can’t expect someone to improve if they don’t know what they’re doing wrong. By showing customers how much energy they’re actually using on a daily basis, Tendril gives them the opportunity to change their habits. Saving the environment, here we come!