Reverse-engineering Levain Bakery’s famous cookies (RECIPE)

A couple of years ago, some of my Upper West Side colleagues at Knewton began bringing me cookies from a place called Levain Bakery. They’re very good.  I’m an avid baker, so I was pretty curious about them. And I love cookies! So I recently thought I’d try to make some …

 

The Gamification of Education [INFOGRAPHIC]

Twenty-eight million people harvest their crops on FarmVille, every day. Five million people play an average of forty-five hours a week worth of games. That’s more than an average workweek. It’s clear that the world is in love with gaming, but school? Not so much. Every year, 1.2 million students …

 

Amazon: My favorite alpha company among Fast Company’s 50 Most Innovative

I was thrilled to find out that Knewton made FastCompany’s list of the World’s 50 Most Innovative Companies, along with one of my favorite companies, Amazon. It’s hard to imagine my life without Amazon. I bought a Kindle for everyone close to me, I order hundreds of books every year. I’m …

 

Fast Company goes electric with Tesla Motors

Named after the visionary inventor portrayed by David Bowie in what is widely considered the best magician movie of 2006, founded by a man who inspired Robert Downey Jr’s Tony Stark in ‘Iron Man’, and now lucky #13 on Fast Company’s World’s Most Innovative Companies list (along with #47 Knewton!), …

 

We made Fast Company 50 with…. Starbucks!

I get a warm, cozy feeling from Starbucks. It’s very much like the warm, cozy feeling when I think about the fact that we’re on the same Fast Company list with them (they’re #24). Everyone knows that Starbucks is a giant in the corporate world. But not as many people …

 

Generation Flux: Marketing & Product Management

To chronicle the chaotic new reality of our times, Robert Safian at FastCompany recently published an article which identified speed, chaos, and uncertainty as defining qualities of business in the twenty-first century.  Some—Safian identifies them as “Generation Flux”—have survived and even thrived in the new economic climate by adopting a …

 

Fast Company’s ’50 Most Innovative Companies’: Knerd Favorites

Knewton Knerds are abuzz with excitement after hearing the news that Fast Company included us on their list of the world’s 50 most innovative companies. People are tweeting and “facebooking” how cool it is that we’re on a list with such greats as Apple, Facebook, Google, Amazon and more. Some …

 

MIT Knerd Talk: Solving problems no one has ever solved before [VIDEO]

This week takes us to one of the most venerable seats of higher learning all the world over: Cambridge, Massachusetts. We’ll be at MIT on February 16 casting our genius net. Join us!

 

Generation Flux: Design & data storytelling

Conventional career wisdom encourages delayed gratification, steady commitment to a single career or skill set, and a long and slow climb up a traditional corporate ladder. Traditionally, most cultural, educational, corporate, and political establishments do not support rapid change. Recently, however, the fluctuating pecking order–the swift ascent of giants like …

 

Welcome Yair and Franc

We welcomed two new team members in the first month of 2012 — Yair Tygiel and Franc Camps-Febrar. We’re psyched to have them here, and made sure to grill them with a few introductory questions before they got too settled. Here’s what we learned: Yair joins Knewton as the Executive Assistant. …