If you haven’t read Jose’s blog post about reverse-engineering Levain’s bakery famous cookies, check it out before reading on!
Yesterday, our CEO Jose brought in a big batch of homemade semisweet chocolate peanut butter chip cookies. Meanwhile, our VP of Finance Patricia toted a box of dark chocolate peanut butter chip cookies in from Levain Bakery’s Upper Wide Side location.
What happened next? A blind taste test, of course — or as Jose referred it it in a company-wide email, “Cookie Armageddon.”
The two samples look pretty similar:
Jose’s version is on the left; it’s slightly lighter in color than the Levain prototype.
But remember, this taste-test is blind:
So which version did David, COO and cookie connoisseur, prefer?
…
Jose’s, of course! David proclaimed the flavor “much richer.”
The rest of the company dug in soon after:
There was no official vote tally, but Jose’s cookies did disappear more quickly than Levain’s…
Meghan is on the marketing team at Knewton. She received her BA in English from Stanford University and her MFA in Creative Writing from Hunter College.
