The Knewton Blog



Like any good startup, we’re always looking out for cool ways other businesses, be they big, small, new or established, are putting their public-facing image out on the web.

Here are five of my favorite eye-catching company-made videos of 2011…

1. Google Flight Search 

Sometimes, a very clear POV explanation of cool new features is more powerful than an over-edited, marketing-ish video.

2. Santa Uses Siri

Getting a celebrity to endorse your product never hurts.

3. Meet the Class of Twitter HQ

The greatest recruiting tool on earth? Showing the world that you work with a bunch of cool people.

4. FedEx Dominoes

Shocking to learn, but as it turns out, if you’re a huge company with a mega-advertising budget, you can make really cool videos!

5. Wistia video tracking

A perfect example of the “show and tell” style of marketing. Plus, I’m a huge sucker for stop-motion animation. (Click over to the Wistia homepage to check it out.)

Any videos we missed? Let us know!

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