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March 2, 2010

Knewton Launches First Online SAT Prep Course to Use Adaptive Learning Technology

Affordable, Interactive Test Prep Course with Advanced Capabilities Provides Students Around the World with the Resources They Need to Ace the SAT

New York, N.Y. — March 2, 2010 — Knewton, a leading online educational company, today announced the launch of its new SAT prep course. The course is the first in the industry to use adaptive learning technology to ensure that students raise their test scores. By hiring only the best teachers in the country and broadcasting classes online, Knewton offers a course far superior to any other, for a fraction of the price. With an introductory offer of $290 per course (regular price only $490) and the industry's top money-back guarantee—at least a 150-point gain or a full refund—Knewton is offering the smartest test prep at an affordable price to aspiring college students.

Knewton's SAT test prep course features technology that dynamically assembles personalized practice questions to help each student prepare, as well as additional text and video learning tailored to students' needs. In the "My Work" online workspace, students can get real-time feedback on how they are performing on specific SAT concepts, and they can review all missed homework and practice test questions to target concepts that need more work. Knewton's cutting-edge SAT prep platform also provides a toolset for busy parents to evaluate their child's progress in the course, which also can be helpful in preparing for the PSAT.

A flexible one-year membership to Knewton's SAT course enables students to prep for the SAT this spring and then again in the fall if they wish. Knewton's SAT prep course includes the following:

• 25 hours of live instruction, all archived for viewing on demand
• Weekly live office hours for additional review and tutoring
• Access to more than 2500 practice questions, 1000 concepts and 500 strategies
• Detailed strategies and explanations prepared by Knewton's expert teachers

"After high customer satisfaction from our GMAT and LSAT courses, Knewton is proud to be introducing an even more robust SAT prep course," said Jose Ferreira, Founder and CEO of Knewton. "With our affordable SAT course and unbeatable guarantee, we are now able to provide students with the tools they need to gain acceptance to the college or university of their choice, regardless of geography or socioeconomic status."

Ferreira's code-breaking strategies are so renowned in the industry that the world's largest testing service nicknamed him "the antichrist." He designed Knewton's SAT course with his VP of Research, David Kuntz, who helped develop the College Board's first computer-based test prep products for SAT and AP.

Knewton has already earned rave reviews from students. "Knewton's instructors are top-notch, and each teaches the content that he/she knows best," Brandon from Chicago says. "[They] gave me confidence that I was engaging with the best instructors available rather than someone who happened to live in my city."

Classes are beginning now to help students prepare for the May and June exams.

For more information, please visit www.knewton.com/sat.

About Knewton

Knewton has developed the industry’s first adaptive learning engine, providing the power to customize educational content to meet the individual needs of each student. Knewton delivers content matching each student's ideal learning arc and preferred medium. Knewton’s GMAT prep, LSAT prep, and SAT prep courses provide live and on-demand instruction from the country’s brightest and most experienced teachers, powered by an adaptive learning engine that targets a student’s individual strengths and weaknesses. Knewton was founded by Jose Ferreira, a former executive at Kaplan, with funding from Bessemer Venture Partners, Accel Partners, First Round Capital, and prominent angel investors. Knewton plans to apply its online adaptive learning to a wide range of education markets. For more information, please visit www.knewton.com.