“Predetermined Adaptivity”: A Contradiction in Terms
Nearly every digital education product today boasts some form of customization. When Knewton was founded in 2008, the idea of personalized learning had been around for a while, but the idea of computer adaptive learning was so new in the marketplace that Knewton’s trademark attorneys couldn’t find a single instance of it in corporate literature (we did eventually find it in academic literature). Now “adaptive” is an overused buzzword. Products are marketed as “personalized,” “differentiated,”… Read more
