by Jose Ferreira, Knewton Founder and CEO
This is the year of adaptive learning. Everyone is fired up about it, from Arne Duncan and Bill Gates to individual teachers and students the world over. Ironically, as the idea of adaptive learning is becoming more popularized, confusion about it is increasing exponentially. So please bear with a little introspection, but I think now is the time to clarify matters. Let me start with an analogy…
In 2006, my old Harvard Business School classmate Andy Jassy realized that all computing would ultimately move to the cloud. A senior manager at Amazon, he got approval from Jeff Bezos to launch Amazon Web Services, which is today the leader in cloud computing infrastructure. Startups, and even many big companies like Netflix, outsource their hosting infrastructure to AWS.
Knewton’s goal is to be like AWS for education. We’ve created a shared data infrastructure platform that makes it fast and easy for anyone to build extremely powerful adaptive learning applications with Knewton. As our platform gets stronger over time, with more features and more data, every product built using our platform automatically gets stronger too.
Despite our constant protestations to the contrary, observers often confuse Knewton with the many adaptive learning app makers who are now popping up. Or they confuse app makers with platforms. Or they think we’re all competitors.
In fact, it is Knewton’s mission to help all these adaptive learning app makers.
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