The Knewton Blog

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Amazon: My Favorite Alpha Company Among Fast Company’s 50 Most Innovative

Posted in Knerds on February 21, 2012 by

I was thrilled to find out that Knewton made FastCompany’s list of the World’s 50 Most Innovative Companies, along with one of my favorite companies, Amazon.

It’s hard to imagine my life without Amazon. I bought a Kindle for everyone close to me, I order hundreds of books every year. I’m always on the look-out for something new–the random, the obscure, the contrarian, the overlooked classic–and Amazon facilitates my search through its exhaustive lists and recommendations. It’s an addiction I don’t hesitate to indulge in. It’s ferociously entertaining. It’s cheap, it’s good for you, it’s fun: what could be better?

As a writer who constantly experiments with different literary forms, I love how Amazon has encouraged long-form journalism, novellas, essays, and humor through its Kindle singles (short-reads priced at $1.99, “compelling ideas expressed at their natural length”). After all, not everything should be a novel or a full-length book. And finally, as a compulsive reader and knowledge maniac, I appreciate the price point of Amazon products. At any given point, I need to be reading 7 books at once and the aggressively low prices on Amazon allow me to do this. There is nothing in the world I prefer to spend my money on–I love how I can show my support for so many artists at once.