If you haven’t read Jose’s blog post about reverse-engineering Levain’s bakery famous cookies, check it out before reading on!
Yesterday, our CEO Jose brought in a big batch of homemade semisweet chocolate peanut butter chip cookies. Meanwhile, our VP of Finance Patricia toted a box of dark chocolate peanut butter chip cookies in from Levain Bakery’s Upper Wide Side location.
What happened next? A blind taste test, of course — or as Jose referred it it in a company-wide email, “Cookie Armageddon.”
The two samples look pretty similar:
Jose’s version is on the left; it’s slightly lighter in color than the Levain prototype.
But remember, this taste-test is blind:
So which version did David, COO and cookie connoisseur, prefer?
Jose’s, of course! David proclaimed the flavor “much richer.”
The rest of the company dug in soon after:
There was no official vote tally, but Jose’s cookies did disappear more quickly than Levain’s…