Publishers can launch digital textbooks for mobile devices with built-in Knewton personalization
NEW YORK – December 5, 2013 – Today, leading adaptive learning company Knewton announced a partnership with Gutenberg Technology, leading European end-to-end digital publishing platform. Publishers working with Gutenberg Technology to develop and distribute interactive course materials across Apple, Android, and Windows tablets and smartphones can activate Knewton-powered personalization at the same time without additional technical work. Knewton adaptive learning features will first appear in Lelivrescolaire’s iPad application to teach French grammar to middle school students.
“Students and teachers today expect access to personalized course materials across smartphones and tablets,” said François-Xavier Hussherr, Founder and CEO of Gutenberg Technology. “By partnering with Knewton, we’re making it easier for publishers to provide differentiated learning experiences to students worldwide, on any mobile device.”
“Gutenberg Technology is leading the way as the first eBook producer to make Knewton predictive analytics and personalization available for their customers,” said Knewton Founder and CEO Jose Ferreira. “We’re seeing increased interest for Knewton adaptive learning from a wide range of educational technology providers. In addition to eBook makers, Knewton can partner with differentiated learning app makers, schools, LMSs, and other types of education companies.”
Lelivrescolaire, a French textbook publishing house powered by Gutenberg Technology to deliver interactive mobile content, will be the first foreign language publisher to use Knewton. As students progress through the French-language course, Knewton technology will work behind the scenes to deliver a better learning experience. Knewton analyzes data to figure out what each student knows and what they need, then recommends what to study at any moment so each student is challenged and supported. Teachers use Knewton-powered predictive analytics to detect gaps in knowledge and differentiate instruction for each student.
Soon, other international publishers who work with Gutenberg Technology to turn content into interactive eBooks and courses across mobile devices can also enable Knewton-powered personalization within their content.
Knewton envisions a world where every student can reach their full potential. Knewton personalizes digital courses for students so every student is engaged and no student slips through the cracks. By analyzing data to figure out what a student knows and what they need, Knewton then recommends what to study next. Teachers use Knewton-powered real-time predictive analytics to detect gaps in knowledge and differentiate instruction for each student. The world’s top educational publishers (and soon anyone who creates lessons) use Knewton to improve learning outcomes in K–12, higher education, English-language teaching, corporate training, and other markets. Knewton has been recognized globally as a “Technology Pioneer” (World Economic Forum in Davos) and one of the world’s “50 Most Innovative Companies” (Fast Company).
Knewton was founded in 2008 and is based in New York City. For more information, visit www.knewton.com.
About Gutenberg Technology
Launched in 2010, Gutenberg Technology provides publishers with a SaaS solution
MyEbookFactory 5.0, enabling them to enrich content and create interactive ebooks and custom
branded apps for all electronic devices (iOS, Android, Windows 8, web) as well as print. Using
custom branded apps, publishers can have a single store servicing iOS as well as Android market,
with the ability to exercise control over their licensing and payment terms.
Gutenberg Technology is based in New York City and Paris, France. For more information, visit