Adaptive English language course helps college students and working professionals in Japan prepare for proficiency test
NEW YORK — (June 23, 2016) — Knewton and Z-kai (part of Zoshinkai Publishers Inc.) are introducing Adaptie, developed and sold by Z-kai CA Inc., an adaptive English language course that helps college students and working professionals in Japan improve their scores on the TOEIC exam, a widely used measure of proficiency in business English.
Developed using Knewton’s leading adaptive learning technology and Z-kai’s proven content, Adaptie delivers individualized instruction and assessment based on analysis of what a student knows, how she learns, and her stated learning goals.
“Performance on the TOEIC exam is an important benchmark, and Adaptie is the only prep course that tailors study recommendations based on individual needs,” said Takaaki Fujii, president and CEO of Z-kai. “By teaming with Knewton to bring this product to life, we are offering unprecedented personalization that will greatly benefit our customers.”
In 2015, 2.5 million people in Japan took the TOEIC exam, and that number grows about five percent each year. Adaptie is now available for both individual consumers as well as corporations interested in providing test prep for their employees. Z-kai already works closely with a number of Japanese companies committed to helping their employees improve language skills and test scores. Now companies can see the added benefit of leveraging adaptive instruction.
“Adaptive learning is fundamentally changing education – around the world, across subject matters, for students of all ages,” said Jose Ferreira, founder and CEO of Knewton. “Products such as Adaptie dramatically improve outcomes and set a new standard in the industry.”
The Knewton–Z-kai partnership was originally announced in July 2015, and the two companies continue to work together on product enhancements and extensions that will roll out in the coming months.
With Knewton, every student gets a more personal learning experience. Teachers, schools, and education companies around the world use Knewton to power digital course materials that dynamically adapt to each student’s unique needs. Knewton provides students with tailored recommendations for exactly what to study, teachers with analytics to better support each student, and publishers with content insights to develop more effective digital products.
Knewton has delivered more than 15 billion personalized recommendations to over 10 million students on every continent except Antarctica.
Knewton was founded in 2008 and has offices in New York City, London, São Paulo, and Tokyo.