Z-kai Group and Knewton establish long-term strategic partnership to create personalized education products for Japanese students
TOKYO – September 8, 2015 – Knewton has announced a long-term strategic partnership with Zoshinkai Publishers Inc. (a holding company of Z-kai Group, “Z-kai”) to develop adaptive learning products for students in Japan.
“Greater personalization has become a priority for students and teachers in Japan,” said Takaaki Fujii, President and CEO of Z-kai. “With Knewton’s best-in-class adaptive learning technology, we can develop highly tailored learning materials that adapt to each student in real time and help more learners succeed.”
A household name in Japan, Z-kai is widely considered one of the top Japanese educational services companies, offering distance correspondence courses, classroom-based instruction, and many other products for learners of all ages in a variety of subject areas. Approximately 1 in 3 admittees to the University of Tokyo, the top-ranked university in Japan, prepare for entrance exams using Z-kai’s courses.
With this partnership, Z-kai will use Knewton’s adaptive learning engine to power digital course materials that dynamically adapt to each student’s unique needs. Knewton precisely predicts what each student knows and how she learns best — then pinpoints what type of content, at what level of difficulty, in what media format, that student needs. Z-kai will first leverage Knewton to power its TOEIC test prep products, later expanding to other subjects.
“We are proud to work with Z-kai to create more personalized learning materials for students in Japan,” said Jose Ferreira, founder and CEO of Knewton. “Z-kai creates high-quality content and together we can help more students succeed.”
Z-kai joins a growing list of global publishers, universities, and schools in 20 countries around the world partnering with Knewton to personalize digital courses.
Knewton’s mission is to personalize learning for the world. Teachers, schools, and education companies around the globe use Knewton to power digital course materials that dynamically adapt to each student’s unique needs. Knewton provides students with tailored recommendations for exactly what to study, teachers with analytics to better support each student, and publishers with content insights to develop better products. Founded in 2008, Knewton has offices in New York City, London, São Paulo, and Tokyo. www.knewton.com
About Z-kai Group
Founded in 1931, Zoshinkai Publishers Inc. is a comprehensive educational services company, which provides educational services for students through a wide range of channels, such as correspondence courses, cram schools, publishing, testing, selling mock tests and educational materials in schools, and ICT-based services through its subsidiary Z-kai Inc. (Headquarters: Sunto-gun, Shizuoka, Japan; CEO: Takaaki Fujii). Z-kai also provides educational content to university students and business people through its second-tier subsidiary, Z-kai CA Inc. (Headquarters: Mishima-shi, Shizuoka; CEO: Hiroyuki Suda).
Zoshinkai Publishers Inc.
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